This report examines the competitive strategies of the major brand owners within the global soft drinks industry as they navigate and shift their strategies in a post-COVID-19 environment. Competitive activity over the past year is discussed, focusing on the strategic direction of each major producer – from sustainability goals, evolving product categories and healthier beverage innovation, in addition to functional drinks offerings.
This report comes in PPT.
The top companies within soft drinks are coming closer to their sustainability targets. Innovation and investment in sustainable packaging and bottling remain a key priority as consumers continue to highlight unsustainable practices as a key concern. Multinationals have set clear goals to achieve sustainable practices and to eventually become net-zero in their greenhouse gas emissions, while introducing 100% recyclable and recycled packaging and bottled beverages.
As companies identified new markets with potential demand for new products in terms of flavouring and energy boosting capabilities, increased investment specifically in energy drinks has benefited a few companies in particular, such as Monster Beverage Corp, Red Bull GmbH and PepsiCo with its Rockstar Energy brand. More affordable energy drinks brands in emerging markets particularly are gaining shares on brands that have traditionally dominated the market.
As consumer demand shifts more and more towards healthier and functional beverages, traditional carbonates brands have had to innovate by introducing less and no sugar alternatives and updating or revamping their flavouring. Apart from carbonates, sports drinks and energy drinks have been introducing exciting new flavouring combinations highlighted by less or no sugar variants as well as claimed functional benefits for sports drinks and functional beverages alike.
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
See All of Our DefinitionsIf you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!