Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Consumer Lifestyles in Argentina

December 2022

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Argentina.

USD 1,325
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Argentina report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Argentina report answers:

  • How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Argentina purchase decisions?
  • Where and how do consumers shop in Argentina?
  • What health-related activities do consumers in Argentina participate in?
  • What megatrends should I focus on in Argentina (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in Argentina 2022
Life priorities
Consumers focus on finding time to dedicate to themselves
Younger generations more focused on time for their favourite activities and friends
More than half look for curated experiences that are tailored to their tastes
Millennials more focused on having curated experiences and being distinct from others
Consumers like to try new products but will research them fully before consuming
Millennials more likely to be actively engaged with brands
Home life
High percentage of households regularly connecting with friends and family online
Millennials most actively exercising at home
Outside space is the most desired home feature
Eating habits
High levels of home cooking result in a low percentage of regular restaurant diners
Low food prices are more important to consumers in Argentina
Millennials are adopting a more flexitarian diet
Gen Z do not tend to eat their meals at the same time each day
Working life
High salaries and job security are the most important work priorities
Preference to set own hours increases with age
High salaries and job security are high up the expectations of middle generations
Expectations to work from home with flexible working times exceed the global average
Working from home appeals more to older generations
Leisure habits
Millennials participate in online activities more than other cohorts
Shopping is a highly popular regular leisure activity
Millennials embrace more out-of-home leisure activities than other generations
Leisure trips become more popular as overseas travel is limited
Travellers look for relaxation when they go on holiday above other features
Millennials enjoy city breaks far more than Gen Z
Health and wellness
Consumers focus on physical exercise to maintain their health
Walking, hiking and cycling are the most popular forms of exercise
Millennials are the most avid cyclists
Meditation is used for stress reduction above the global average
Millennials are actively engaged in stress-reduction activities
Sustainable living
Consumers trust recyclable labels more than other types
Boomers have bigger environmental concerns and try more to have a positive impact
Baby Boomers more actively engaged in reducing food waste
Nearly half of respondents say they are using sustainable packaging
Consumers are highly vocal on social and political issues
Millennials are more focused on buying from brands that support their values
Shopping habits
Consumers are focusing their attention on buying less, but higher quality
Younger cohorts more interested in personalised and tailored shopping experiences
Friends/family influence purchasing choices the most – celebrity endorsement has low value
Gen Z pay little attention to influence of brand/company websites
Subscription service users are most motivated by the convenience
Saving money is an important motivation for Baby Boomers to use subscription services
Shoppers most motivated to shop in-store to see and try and being able to take home
Gen Z less concerned about seeing and trying goods in-store before buying
Argentinians shop online for best prices and immediate purchase
Best prices and easy delivery are important online shopping motivations for Gen X
Spending habits
Millennials are ahead of other cohorts with their intentions to increase spending
Saving concerns are on the rise due to high inflation and economic uncertainty
Argentinians less concerned about privacy when seeing targeted ads, compared to global
Millennials have higher preference to communicate online than other cohorts
Higher rates of smartphone and desktop/laptop computer than global average
Smartwatch ownership mostly embraced by Millennials
Consumers less likely to visit health-related or medical sites than global counterparts
Gen X are actively engaged in online activities

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!