The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreSep 2018
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Often described as having a lifestyle and culture more akin to Europe than Latin America, Argentina stands out as being one of the most affluent and digitally-advanced countries in the region. However, successive economic crises, rampant inflation and currency devaluations have affected consumers’ purchasing power and their ability to drive consumption. As a result, shoppers are price-sensitive and have had to adapt their spending habits to help weather the relentless rise in living costs.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
A consumer segmentation section in the report breaks down the Argentina’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.