Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Argentina report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Argentina report answers:
- How is the consumer mindset in Argentina changing? In Argentina, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Argentina purchase decisions?
- Where and how do consumers shop in Argentina?
- What health-related activities do consumers in Argentina participate in?
- What megatrends should I focus on in Argentina (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Argentina 2026
Personal traits and values
Consumers are worried about the cost of everyday items rising
Time for myself is most prioritised by older generations
Consumers in Argentina feel at ease expressing their identity among friends and family
Over half of consumers like to explore innovative products and services
Older generations look forward to having an increased amount of spare time
Personal traits and values survey highlights
Home life and leisure time
Playing video games is a popular Gen Z home activity
Consumers enjoy socialising with friends in person
Consumers in Argentina desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Gen Z are most likely not to cook for themselves
Half of consumers cook or bake dishes at least once a day
Baby Boomers do not typically eat meat or fish
Argentinians are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Older generations want to be entrusted with demanding duties
Consumers in Argentina want to maintain a positive work life balance ?
Gen Z seek to obtain a high salary
40% of consumers in Argentina want to work from home
Working life survey highlights
Health and wellness
Over a quarter of consumers in Argentina exercise almost every day
Over half of respondents engage in physical activity weekly
Consumers state that health and nutritional properties is an influential product feature
Millennials use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Over half of Argentinians enjoy discovering good deals
Older generations like to browse stores, even if they have no intention of buying
Gen X seek products with easy to understand labels
Baby Boomers say they try to repair items instead of purchasing new ones
Baby Boomers are most likely to buy sustainably-produced items
Millennials regularly share their shopping activities
Younger generations use a price comparison websites
Argentinians intend to increase spending on travel and health and wellness
Baby Boomers are most concerned about their current financial situation
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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