Consumer Lifestyle

Consumer Lifestyles in Australia

47 pages, May 2017

US$2,100

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

In recent years, consumers have remained relatively optimistic, at least in their long-term view, reflected by continued growth in spending. However, more recently the volatile Australian dollar has prompted uncertainty and high household debt levels have dampened the willingness to spend in many households. High housing prices remain a concern, threatening to price many first-time buyers out of the market. Consumers are avid online shoppers, often shopping at overseas internet retailing sites.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Australia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Australia report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Australia’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Australia’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Australia with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Australia consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Australia
Quickly grasp the dynamics and direction of Australia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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Consumer Lifestyles in Australia

LIFESTYLES IN AUSTRALIA

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Despite sluggish economy, consumers keep spending
Growing house prices threaten ‘Australian dream’ of home ownership for many young consumers
Consumers increasingly shopping online

Weak dollar plays big part in holiday-makers’ spending plans

Consumers’ growing health awareness driving demand for healthier food and beverages

CONSUMER SEGMENTATION

Babies and Infants

Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Kids battle weight issues
Chart 3 Number of Kids (Aged 3-8)

Tweenagers

Many older Tweens now have their own smartphones
Chart 4 Number of Tweens (Aged 9-12)

Teens

Chart 5 Number of Teens (Aged 13-17)

Young Adults

Chart 6 Number and Priorities of Young Adults (Aged 18-19)

Middle Youth

Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)

Mid-Lifers

Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)

Later-Lifers

Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

EATING AND DRINKING

Eating Habits

Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

Craft beer boom shows no sign of flagging
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

ETHICAL LIVING

Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

SPORT AND FITNESS

Growing demand among women for protein supplements and shakes
Chart 14 Frequency of Exercise Activities and Bicycle Ownership

HOUSE AND HOME

Home Ownership

‘Smart’ homes go mainstream
Chart 15 Overview of Households

Household Profiles

Many twenty-somethings still enjoy parental home comforts
Chart 16 Households by Type, Occupants and Pet Ownership

Running Costs

Greater demand for home energy storage devices
Chart 17 Household Costs and Housing-related Spending Intentions

LEISURE AND RECREATION

Leisure Time

Chart 18 Leisure Time and Life Stress Concerns

Vacations

Holiday-makers increasingly choosing Japan as a holiday destination
Chart 19 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Chart 20 Digital Internet Access and Common Activities

Attitudes towards Social Media and Networking

Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Growth in demand for cosmetic surgery ‘tweakments’
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

Chart 23 Daily Time Spent on Grooming Activities by Men: 2015

Style Icons and Celebrity Influences

Chart 24 Social Media and Celebrity Influences

SHOPPING

Main Household Shop

Increasing demand for organic food
Chart 25 Shopping Habits, Attitudes and Influencers

Shopping for Big-Ticket Items

Shopping Online

GST levied on all online goods and services from July 2017
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store

SPENDING AND SAVING

Attitudes towards Spending

Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes towards Savings

Attitudes towards Loans

Young consumers look for alternatives to traditional mortgages
Chart 28 Key Spending and Savings Measures: 2016-2017

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Consumer Lifestyle

Consumer Lifestyles in Australia

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About This Report

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Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.

Use the Consumer Lifestyle in Australia report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Australia

LIFESTYLES IN AUSTRALIA

TOP FIVE CONSUMER TRENDS

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Consumers’ growing health awareness driving demand for healthier food and beverages

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

ETHICAL LIVING

SPORT AND FITNESS

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

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Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics