Consumer Lifestyle

Consumer Lifestyles in Australia

Oct 2018

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Australia has one of the world’s wealthiest and most digitally-advanced societies, with consumption fuelled by buoyant consumer confidence, high wages and low unemployment. Lifestyles are also being reshaped by an ageing but more multicultural population, as well as growing environmental and ethical considerations. At the same time, factors such as high levels of household debt, a worsening housing crisis and worry over retirement income are creating a more price-sensitive consumer base.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Australia’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Australia report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Australia’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Australia’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Australia with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Australia consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Australia
Quickly grasp the dynamics and direction of Australia’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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Consumer Lifestyles in Australia

LIFESTYLES IN AUSTRALIA

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Consumers remain positive, despite rising debts

Rapid migration has created a more multicultural society

Consumers are adopting greener lifestyles

Digital media consumption is skyrocketing

Waistlines expand, despite efforts to live healthier lifestyles

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)

Chart 2 Babies and Infants in Focus 2017-2030

Kids (aged 3-7)

Chart 3 Kids in Focus 2017-2030

Tweens (aged 8-12)

Chart 4 Tweens in Focus 2017-2030

Teens (13-17)

Chart 5 Teens in Focus 2017-2030

Young Adults (18-29)

Chart 6 Young Adults in Focus 2017-2030
Chart 7 Priorities of Young Adults (Aged 18-29)

Middle Youth (30-44)

Chart 8 Middle Youth in Focus
Chart 9 Priorities of Middle Youth (Aged 30-44)

Mid-Lifers (45-64)

Chart 10 Mid-Lifers in Focus
Chart 11 Priorities and Preferences of Mid-Lifers (Aged 45-59)

Later-Lifers (65-79)

Chart 12 Later-Lifers in Focus
Chart 13 Priorities and Preferences of Later-Lifers (Aged 60+)

Seniors (80+)

Chart 14 Seniors in Focus 2017-2030
Chart 15 Life Expectancy 2017-2030

HOUSE AND HOME

The Home Space

Chart 16 Home Ownership 2017-2030
Chart 17 Households by Type 2017-2030
Chart 18 Households by Urban and Rural 2017-2030
Chart 19 Age Distribution of Consumers by Dwelling Type 2017

Running Costs

Chart 20 Household Running Costs 2017-2030
Chart 21 Housing-related Spending Intentions

SPENDING AND SAVING

Attitudes towards Spending

Chart 22 Discretionary Item or Service Spending Intentions: 2017-2018

Attitudes towards Savings

Chart 23 Disposable Income and Savings 2012-2017
Chart 24 Saving and Spending Intentions 2017-2018

SHOPPING

Main Household Shop

Chart 25 Household Shop by Retailer Type 2017
Chart 26 Shopping Habits, Attitudes and Influencers

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

Chart 27 Spending on Internet Retailing 2017
Chart 28 Motivations for Shopping Online vs In-store

EATING AND DRINKING

Eating Habits

Chart 29 Consumer Spending on Food by Type: 2017
Chart 30 Preferences, Preparation, and Consumption of Food
Chart 31 Total Consumer Spending compared to Spending on Food 2017

Drinking Habits

Chart 32 Consumer Spending on Drinks by Type 2017
Chart 33 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
Chart 34 Frequency of Drink Consumption Outside the Home

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Chart 37 Daily Time Spent on Grooming Activities by Women: 2017

Investing in Yourself: Male Personal Grooming and Hygiene

Chart 38 Daily Time Spent on Grooming Activities by Men: 2017

Style Icons and Celebrity Influences

Chart 39 Social Media and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Chart 40 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 41 Obese and Overweight Population 2017 and 2020
Chart 42 Daily Health-Related Activities and Concerns by Age: 2017

Ethical Living

Chart 43 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

Sport and Fitness

Chart 44 Frequency of Exercise Activities

LEISURE AND RECREATION

Leisure Time

Chart 45 Life Stress Concerns
Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
Chart 48 Daily Social Activities on Computer vs. Mobile Phone: 2017
Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030

Vacations

Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Chart 51 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-Giving

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Consumer Lifestyle

Consumer Lifestyles in Australia

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Australia.

Use the Consumer Lifestyle in Australia report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Australia

LIFESTYLES IN AUSTRALIA

TOP FIVE CONSUMER TRENDS

Consumers remain positive, despite rising debts

Rapid migration has created a more multicultural society

Consumers are adopting greener lifestyles

Digital media consumption is skyrocketing

Waistlines expand, despite efforts to live healthier lifestyles

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)

Kids (aged 3-7)

Tweens (aged 8-12)

Teens (13-17)

Young Adults (18-29)

Middle Youth (30-44)

Mid-Lifers (45-64)

Later-Lifers (65-79)

Seniors (80+)

HOUSE AND HOME

The Home Space

Running Costs

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

EATING AND DRINKING

Eating Habits

Drinking Habits

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics