Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Australia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Australia report answers:
- How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Australia purchase decisions?
- Where and how do consumers shop in Australia?
- What health-related activities do consumers in Australia participate in?
- What megatrends should I focus on in Australia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Australia 2026
Personal traits and values
Many Australians are looking for ways to simplify their lives
Time to travel is most prioritised by older generations
Millennials purchase items from companies and brands that they have trust in
Consumers value real world experiences above virtual ones
Gen Z anticipate an improvement in their quality of life
Personal traits and values survey highlights
Home life and leisure time
Gen X and Millennials spend the most time doing domestic chores
Gen Z connect with friends through digital means
Consumers in Australia desire value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are most likely to actively monitor what they eat
Gen Z say that eating at a restaurant is a more hassle-free alternative
Many consumers cook or bake themselves at least once a day
Millennials are most likely to read labels and choose healthy ingredients
Many Australians will pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Younger generations want to work for a company that prioritises employee health and safety
Consumers in Australia want to maintain a positive work-life balance
Younger generations want to work for an inspiring manager
Australians would like to have flexible start and finish times
Working life survey highlights
Health and wellness
Consumers in Australia participate in walking or hiking
Spa visits remains a popular stress-reduction activity among Baby Boomers
Australians consider nutritional properties to be the most influential product feature
Younger generations frequently use health and fitness apps
Health and wellness survey highlights
Shopping and spending
Consumers in Australia like to find bargains
Older generations like to visit shopping malls
Older generations regularly buy gifts for family and friends
Older generations like to buy from local stores
Australians buy used or second-hand items higher than the global average
Younger generations often share opinions about a companies' products online
Consumers primarily trust friends and family recommendations
Australians expect to increase spending on groceries the most
Older generations are most comfortable with their current monetary status
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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