Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Belgium report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Belgium report answers:
- How is the consumer mindset in Belgium changing? In Belgium, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Belgium purchase decisions?
- Where and how do consumers shop in Belgium?
- What health-related activities do consumers in Belgium participate in?
- What megatrends should I focus on in Belgium (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Belgium 2025
Personal traits and values
Consumers in Belgium look for ways to simplify their life
Time for myself: M ost prioritised by older generations
Consumers in Belgium feel comfortable expressing their identities among loved ones
Consumers like to try new products and services
Younger generations anticipate an improvement in their financial situation
Personal traits and values survey highlights
Home life and leisure time
Connecting with family and friends virtually a popular activity among younger generations
Millennials visit or update social networking sites most frequently
On-site fitness: M ost desired home feature by Gen Z
Access to green spaces: M ost desired external feature among older generations
Consumers in Belgium desire getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Millennials most likely to claim they do not have time to cook
Consumers prepare meals for themselves frequently
Older generations more likely to be diabetic
Consumers in Belgium are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
To have responsibility and challenging work is a high priority for older generations
Employees want to find employment that provides time for both personal and work life
Older generations prioritise job security
Belgians would like to work from home
Working life survey highlights
Health and wellness
Consumers in Belgium participate in walking or hiking
Meditation remains a popular stress-reduction habit among all generations
Respondents think all natural is the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Belgians enjoy discovering good deals
Younger generations regularly buy themselves small treats
Baby Boomers pick their travel destinations based on the quality of shopping there
Baby Boomers willing to repair broken items instead of purchasing new versions
Consumers in Belgium often sell used or second-hand items
Gen Z regularly share their shopping activities
Consumers primarily trust friends and family recommendations
Belgians set to increase spending on health and wellness the most
Millennials are capable of routinely putting away a fraction of their salary
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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