Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Belgium report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Belgium report answers:
- How is the consumer mindset in Belgium changing? In Belgium, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Belgium purchase decisions?
- Where and how do consumers shop in Belgium?
- What health-related activities do consumers in Belgium participate in?
- What megatrends should I focus on in Belgium (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Belgium 2026
Personal traits and values
Belgians feel concerned that the cost of everyday items are going up
Consumers in Belgium prioritise time for themselves
Gen Z purchase from brands and companies that they have trust in
Over 40% of consumers like to try new products and services
Younger generations anticipate they will be happier in future
Personal traits and values survey highlights
Home life and leisure time
Watching television shows or movies is popular home activity
Over 20% of people in Belgium socialise with friends in person weekly
Consumers look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are seeking to reduce their alcohol consumption
Gen Z say that going out to eat at a restaurant is more convenient
Most consumers cook or bake dishes at least once a day
Millennials are more likely to be vegetarian
Belgians are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X prefer to be accountable for important tasks
Belgians seek to find employment with a strong work-life balance
Gen Z are most likely to seek jobs that offer opportunities to travel abroad
Over 20% of consumers in Belgium expect to work from home
Working life survey highlights
Health and wellness
Belgians walk or hike for exercise
Over half of respondents are physically activity weekly
Consumers in Belgium think all natural is the most influential product feature
Gen Z frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers enjoy discovering deals and bargains
Younger generations regularly seek strong or well-known brands
Gen X seek products with easy to understand labels
Older generations buy from locally owned stores
Belgians often sell used or second-hand items
Older generations are more likely to receive discounts for social media referrals
Gen Z are most likely to use price comparison websites
Consumers expect to increase spending on medical costs the most
Millennials can regularly save a part of their income
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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