Consumer Lifestyles in Chile

Consumer Lifestyle

About This Report

Jun 2016

Long-term rises in income levels have changed attitudes towards consumption amongst Chileans, who now see consumption as a gratification, and a sign of social status. This has led to an “era of consumerism” in the country, where digital goods and services, branded products and household durables have become part of the everyday lives of most Chileans.

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Consumer Lifestyles in Chile

LIFESTYLES IN CHILE

Chart 1 Lifestyles in Chile

TOP FIVE CONSUMER TRENDS

Rising incomes changing consumer behaviour
Surge in demand for technology
Income inequality measures are helping poorer consumers
Changing perceptions of traditional institutions drive consumers to more ethical consumption
Chile’s economic slowdown is making consumers more price sensitive

CONSUMER SEGMENTATION

Babies and Infants
Breastfeeding is increasing, but so is the use of branded baby food
Online sales of baby products are growing
Chart 2 Babies and Infants in Focus 2000-2020
Kids
Parents wary of new environment to raise their children
Popularity of electronic toys is increasing
Chart 3 Kids in Focus 2000-2020
Tweenagers
Chilean tweens embrace technology
Obesity becoming a problem at a young age
Chart 4 Tweens in Focus 2000-2020
Teens
Teenagers’ lives increasingly revolve around social media
Teenage pregnany rates are declining
Chart 5 Teens in Focus 2000-2020
Young Adults
Young Chileans have become sceptical of institutions
Aspirations of the Chilean youth are departing from the conventional
Chart 6 Young Adults in Focus 2000-2020
Middle Youth
Reluctance to become independent
Couples with children segment is declining
Chart 7 Middle Youth in Focus 2000-2020
Mid-Lifers
Chileans are giving themselves a second chance in marriage
Wealthy Mid-Lifers back demand for luxury goods
Chart 8 Mid-Lifers in Focus 2000-2020
Late-Lifers
More Late-Lifers are becoming heads of large households
Efforts to reduce income inequality are helping a large share of Late-Lifers
Chart 9 Late-Lifers in Focus 2000-2020

HOUSING AND HOUSEHOLDS

Home Ownership
Houses versus apartments
Chart 10 Home Ownership 2000-2020
Household Profiles
Pet population is growing
Chart 11 Household Profiles 2000-2020
Running Costs
Chart 12 Household Running Costs 2000-2020

MONEY AND SAVINGS

Attitudes toward Payment Methods
Increased use of debit cards drives demand at ATMs
Savings
Loans and Mortgages
Attitudes to personal finances by gender
Chart 13 Borrowing and Saving 2000-2019

EATING AND DRINKING

Eating Habits
Food preferences are changing
Demand for fast food is surging as it is “more affordable”
Chart 14 Food Expenditure Profile 2000-2020
Drinking Habits
Wine consumption is in decline
Regulatory changes are weighing on demand for alcoholic drinks
Chart 15 Drinks Expenditure Profile 2000-2020

GROOMING AND FASHION

Female Grooming and Fashion Trends
A new perspective on fashion
Demand for premium beauty products is booming
Male Grooming and Fashion Trends
Chilean men are gradually changing the way they dress
Men are opting for cosmetic surgery
Chart 16 Grooming and Fashion Expenditure 2000-2020

HEALTH AND WELLNESS

Attitudes to Health and Well-being
Healthcare reforms help pensioners and those with low incomes
Fortified and functional products are enjoying high demand
Chart 17 Health of the Nation 2000-2020

SHOPPING HABITS

Main Household Shop
Trade scandal shakes Chileans’ confidence in supermarkets
Shopping for Big-Ticket Items and Personal Goods
More Chileans are turning to shopping online
Chart 18 Where Households Shop for Essentials 2000-2019

LEISURE AND RECREATION

Leisure Time
More Chileans turning to leisure activities to combat stress
Fewer people attending Chilean football stadiums
Vacations
Public Holidays, Celebrations and Gift-Giving
More Chileans are practicing sports
Trailers are a new way to vacation
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020

GETTING AROUND

Private Transport
Chart 20 Getting Around on Private Transport 2000-2020
Public Transport
Commuting
More Chileans are riding their bikes
Changing habits of Chileans when commuting
Chart 21 Getting Around on Public Transport 2000-2020