The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2016
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Long-term rises in income levels have changed attitudes towards consumption amongst Chileans, who now see consumption as a gratification, and a sign of social status. This has led to an “era of consumerism” in the country, where digital goods and services, branded products and household durables have become part of the everyday lives of most Chileans.
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A consumer segmentation section in the report breaks down the Chile’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.