Consumer Lifestyle

Consumer Lifestyles in Chile

48 pages, Jun 2016

US$2,100

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Long-term rises in income levels have changed attitudes towards consumption amongst Chileans, who now see consumption as a gratification, and a sign of social status. This has led to an “era of consumerism” in the country, where digital goods and services, branded products and household durables have become part of the everyday lives of most Chileans.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Chile.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Chile’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Chile report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Chile’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Chile’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Chile with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Chile consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Chile
Quickly grasp the dynamics and direction of Chile’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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Consumer Lifestyles in Chile

LIFESTYLES IN CHILE

Chart 1 Lifestyles in Chile

TOP FIVE CONSUMER TRENDS

Rising incomes changing consumer behaviour

Surge in demand for technology

Income inequality measures are helping poorer consumers

Changing perceptions of traditional institutions drive consumers to more ethical consumption

Chile’s economic slowdown is making consumers more price sensitive

CONSUMER SEGMENTATION

Babies and Infants

Breastfeeding is increasing, but so is the use of branded baby food
Online sales of baby products are growing
Chart 2 Babies and Infants in Focus 2000-2020

Kids

Parents wary of new environment to raise their children
Popularity of electronic toys is increasing
Chart 3 Kids in Focus 2000-2020

Tweenagers

Chilean tweens embrace technology
Obesity becoming a problem at a young age
Chart 4 Tweens in Focus 2000-2020

Teens

Teenagers’ lives increasingly revolve around social media
Teenage pregnany rates are declining
Chart 5 Teens in Focus 2000-2020

Young Adults

Young Chileans have become sceptical of institutions
Aspirations of the Chilean youth are departing from the conventional
Chart 6 Young Adults in Focus 2000-2020

Middle Youth

Reluctance to become independent
Couples with children segment is declining
Chart 7 Middle Youth in Focus 2000-2020

Mid-Lifers

Chileans are giving themselves a second chance in marriage
Wealthy Mid-Lifers back demand for luxury goods
Chart 8 Mid-Lifers in Focus 2000-2020

Late-Lifers

More Late-Lifers are becoming heads of large households
Efforts to reduce income inequality are helping a large share of Late-Lifers
Chart 9 Late-Lifers in Focus 2000-2020

HOUSING AND HOUSEHOLDS

Home Ownership

Houses versus apartments
Chart 10 Home Ownership 2000-2020

Household Profiles

Pet population is growing

Chart 11 Household Profiles 2000-2020

Running Costs

Chart 12 Household Running Costs 2000-2020

MONEY AND SAVINGS

Attitudes toward Payment Methods

Increased use of debit cards drives demand at ATMs

Savings

Loans and Mortgages

Attitudes to personal finances by gender
Chart 13 Borrowing and Saving 2000-2019

EATING AND DRINKING

Eating Habits

Food preferences are changing
Demand for fast food is surging as it is “more affordable”
Chart 14 Food Expenditure Profile 2000-2020

Drinking Habits

Wine consumption is in decline
Regulatory changes are weighing on demand for alcoholic drinks
Chart 15 Drinks Expenditure Profile 2000-2020

GROOMING AND FASHION

Female Grooming and Fashion Trends

A new perspective on fashion
Demand for premium beauty products is booming

Male Grooming and Fashion Trends

Chilean men are gradually changing the way they dress
Men are opting for cosmetic surgery
Chart 16 Grooming and Fashion Expenditure 2000-2020

HEALTH AND WELLNESS

Attitudes to Health and Well-being

Healthcare reforms help pensioners and those with low incomes
Fortified and functional products are enjoying high demand
Chart 17 Health of the Nation 2000-2020

SHOPPING HABITS

Main Household Shop

Trade scandal shakes Chileans’ confidence in supermarkets

Shopping for Big-Ticket Items and Personal Goods

More Chileans are turning to shopping online
Chart 18 Where Households Shop for Essentials 2000-2019

LEISURE AND RECREATION

Leisure Time

More Chileans turning to leisure activities to combat stress
Fewer people attending Chilean football stadiums

Vacations

Public Holidays, Celebrations and Gift-Giving

More Chileans are practicing sports
Trailers are a new way to vacation
Chart 19 Possession of Selected Home-Tech and Mobile Phones 2000-2020

GETTING AROUND

Private Transport

Chart 20 Getting Around on Private Transport 2000-2020

Public Transport

Commuting

More Chileans are riding their bikes
Changing habits of Chileans when commuting
Chart 21 Getting Around on Public Transport 2000-2020

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Consumer Lifestyle

Consumer Lifestyles in Chile

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About This Report

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Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Chile.

Use the Consumer Lifestyle in Chile report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Chile

LIFESTYLES IN CHILE

TOP FIVE CONSUMER TRENDS

Rising incomes changing consumer behaviour

Surge in demand for technology

Income inequality measures are helping poorer consumers

Changing perceptions of traditional institutions drive consumers to more ethical consumption

Chile’s economic slowdown is making consumers more price sensitive

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Late-Lifers

HOUSING AND HOUSEHOLDS

Home Ownership

Household Profiles

Pet population is growing

Running Costs

MONEY AND SAVINGS

Attitudes toward Payment Methods

Increased use of debit cards drives demand at ATMs

Savings

Loans and Mortgages

EATING AND DRINKING

Eating Habits

Drinking Habits

GROOMING AND FASHION

Female Grooming and Fashion Trends

Male Grooming and Fashion Trends

HEALTH AND WELLNESS

Attitudes to Health and Well-being

SHOPPING HABITS

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

LEISURE AND RECREATION

Leisure Time

Vacations

Public Holidays, Celebrations and Gift-Giving

GETTING AROUND

Private Transport

Public Transport

Commuting

Why buy this report?

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Consumer Lifestyles

Future Demographics

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Consumer Lifestyles

Future Demographics