The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreMar 2018
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Although Denmark’s economy has been relatively sluggish, factors such as rising employment, wage growth, low inflation, a comprehensive social safety net, strong assets and solid pensions have led to continued growth in disposable incomes, thus boosting consumer confidence and spending levels. Danes have also been repaying their mortgages at the fastest pace in a decade, leaving them with larger amounts of discretionary income.
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A consumer segmentation section in the report breaks down the Denmark’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.