Consumer Lifestyles in Egypt

Consumer Lifestyle

About This Report

Jun 2017

Consumers face numerous financial challenges, including devalued currency, high inflation and rising food prices, which have significantly affected consumer confidence and, in turn, household spending. But while most are adapting to a more restricted shopping regimen, affluent households continue to spend. Online shopping has been hampered by low internet penetration rates, but this is projected to change soon. Young Egyptians are driving increased demand in a wide range of consumer segments.

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Consumer Lifestyles in Egypt

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Consumer Lifestyles in Egypt

CONSUMER LIFESTYLES IN EGYPT

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Consumers struggle with inflation and rising food prices
Consumers discovering local products as prices for imported products rise
Internet retailing underdeveloped, but consumers beginning to embrace online shopping
Young consumers to drive demand for modern products and services
Unbanked consumers to benefit from mobile banking services

CONSUMER SEGMENTATION

Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Distribution of Tweens (Aged 9-12)
Teens
Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage
Middle Youth
Chart 7 Distribution of Middle Youth (Aged 30-44)
Mid-Lifers
Chart 8 Number of Mid-Lifers (Aged 45-59)
Later-Lifers
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy

EATING AND DRINKING

Eating Habits
Chart 10 Consumer Spending on Food: 2016
Drinking Habits
Chart 11 Consumer Spending on Soft Drinks, Hot Drinks and Alcoholic Drinks: 2016

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 12 Consumer Expenditure on Personal Health: 2016
Ethical Living
Chart 13 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
Chart 14 Percentage of Households Owning a Bicycle: 2016

HOUSE AND HOME

Home Ownership
Chart 15 Overview of Households: 2016
Household Profiles
Chart 16 Households by Type, Occupants, and Pet Ownership
Running Costs
Chart 17 Running Costs per Household: 2016

LEISURE AND RECREATION

Leisure Time
Vacations
Chart 18 Holiday Time: 2016
Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet
Chart 19 Accessing the Internet: 2016
Attitudes towards Social Media and Networking

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 20 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences

SHOPPING

Main Household Shop
Chart 21 Main Household Shop by Retailer Type: 2016
Shopping for Big-Ticket Items
Shopping Online
Chart 22 Internet Retail Spending: 2015

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Attitudes towards Loan
Chart 23 Key Spending and Savings Measures: 2016