Consumer Lifestyles in Egypt

December 2022

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Egypt.

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This report comes in PPT.


Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Egypt report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Egypt report answers:

  • How is the consumer mindset in Egypt changing? In Egypt, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Egypt purchase decisions?
  • Where and how do consumers shop in Egypt?
  • What health-related activities do consumers in Egypt participate in?
  • What megatrends should I focus on in Egypt (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Consumer landscape in Egypt 2022
Life priorities
Egyptians prioritise partners and parents over time for themselves
Dedicating time for favourite activities is a priority for Baby Boomers
Being perceived as doing well is important for a high percentage of consumers
Gen X put more value on their status and want to be distinct from others
Most consumers prefer branded goods to non-branded alternatives
Gen X enjoy trying new products and services ahead of other cohorts
Home life
Egyptians entertain guests in their homes more regularly than their global counterparts do
Gen X more regularly connect with their friends and family online
Proximity to public transport is important for Egyptian households
Eating habits
Consumers have higher rates of eating ready-made food and dining out than global average
Twice as many Egyptians value premium or gourmet foods compared to their global counterparts
Less than half of consumers eat their meals at the same time each day
Working life
High salaries prioritised above other expectations
Middle generations are eager to have work that offers a strong work-life balance
Gen X are less likely to compromise a high salary for other benefits
Flexible working times not as coveted as global average
Gen X have higher expectations to work from home in the future
Leisure habits
Younger generations attend classes online and in-person at similar rates
Shopping is the most regular leisure activity
Middle cohorts are the most avid leisure shoppers
Very few consumers said they took no domestic trips in the previous 12 months
Shopping is a more important travel feature for Egyptians than for their global counterparts
Gen X are more focused on all-inclusive holidays
Health and wellness
Women take health supplements or vitamins more than men
Walking or hiking is the most popular form of exercise
Gen X walk for exercise more regularly than other generations
Stress-reducing spa visits are more popular than the global average
Meditation is more actively used among Gen Z
Sustainable living
More than half of Egyptians feel that most ethical labels are trustworthy
All generations taking a positive stance on avoiding a negative impact on the planet
Gen X are most actively engaged in green behaviours
All generations agree that they would rather repair broken items instead of replacing them
A third of Egyptians support companies or brands that share their beliefs
Baby Boomers more focused on buying from brands/companies that share their ethos
Shopping habits
Consumers look for niche brands more than their global counterparts
M iddle cohorts focus on buying fewer items to afford higher-quality products
Consumers rely on friends/family recommendations as well as their social media network
Gen X are highly influenced to buy products by all types of recommendations
Convenience of subscriptions less of a motivation to Egyptian consumers than globally
Gen Z are more motivated by the convenience of subscription services
Easy returns more motivating to shop in-store than average
Millennials shop in-store as they like to see and try before they buy
Egyptian consumers generally less motivated to shop online than their global counterparts
Gen X motivated to shop online by the availability of a variety of brands more than other cohorts
Spending habits
Consumers have high expectations of increasing spending on their health and wellness
Younger generations focused on increasing their savings, but not keen to curb spending
Egyptians feel it is important to cultivate their personal brand online
Gen X are most active at managing their data sharing and privacy settings
Baby Boomers have much lower smartphone ownership rates than younger cohorts
Fitness wearables and health tracking devices are most popular among Baby Boomers
Consumers have higher rates of many online activities than global average
Millennials make more use of health-related or medical sites than other cohorts

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