Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in India report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in India report answers:
- How is the consumer mindset in India changing? In India, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in India purchase decisions?
- Where and how do consumers shop in India?
- What health-related activities do consumers in India participate in?
- What megatrends should I focus on in India (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in India 2026
Personal traits and values
Indians are worried about the rising cost of everyday items
Gen Z prioritise time for themselves
Consumers say that their identity is acknowledged and embraced by the broader society
Millennials seek curated experiences that are tailored to their tastes
Half of consumers expect to do more work in future
Personal traits and values survey highlights
Home life and leisure time
Studying is a key Gen Z home activity
The majority of consumers socialise in person weekly
Consumers in India want a secure place to visit when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are most likely to track the calories in what they eat
Baby Boomers are most likely to state someone else cooks for them
A quarter of Indians believe that going out for a meal is more convenient
Baby Boomers closely read nutrition labels
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials prefer to work for companies committed to ethical and social responsibility
Consumers in India want to have a job that allows for a strong work-life balance
Gen X seek to receive good training
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents participate in walking or hiking
Massage is a popular stress-reduction activity among younger generations
Indians consider health and nutritional properties to be the most influential product feature
Millennials frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Indians make purchases more frequently when there is loyalty program or membership
Baby Boomers like to visit shopping malls
Baby Boomers seek products with easy to understand labels
Younger generations say they often rent items for specific occasions instead of buying them
Consumers in India often share/swap items or services
Millennials often engage with customer support agents via social media channels
Consumers primarily trust friends and family recommendations
Consumers expect to increase spending on education the most
Gen Z are most likely to rely on financial support from friends and family
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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