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Consumer Lifestyles in India

Consumer Lifestyle

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About This Report

Oct 2018

Consumers are enjoying rising incomes, but high income inequality means that not all are benefitting. Household spending has increased in recent years, driven largely by young, urban consumers with modern tastes. The nuclear family is becoming the norm and that is changing traditional household spending patterns. Demand for family-related items continues to grow in line with an increase in the number of households. Online shopping is set to grow robustly as more consumers acquire smartphones.

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Consumer Lifestyles in India

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Consumer Lifestyles in India

LIFESTYLES IN INDIA

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Consumers confident looking ahead and spending continues to grow
Young urban consumers driving spending growth
Online shopping continues to grow; now spreads to smaller cities
Growing number of households and rising incomes driving increased demand for household goods and services
Consumers increasingly focus on personal care and health

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (aged 3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (aged 8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Chart 7 Priorities of Young Adults (Aged 18-29)
Middle Youth (30-44)
Chart 8 Middle Youth in Focus
Chart 9 Priorities of Middle Youth (Aged 30-44)
Mid-Lifers (45-64)
Chart 10 Mid-Lifers in Focus
Chart 11 Priorities and Preferences of Mid-Lifers (Aged 45-59)
Later-Lifers (65-79)
Chart 12 Later-Lifers in Focus
Chart 13 Priorities and Preferences of Later-Lifers (Aged 60+)
Seniors (80+)
Chart 14 Seniors in Focus 2017-2030
Chart 15 Life Expectancy 2017-2030

HOUSE AND HOME

The Home Space
Chart 16 Home Ownership 2017-2030
Chart 17 Households by Type 2017-2030
Chart 18 Households by Urban and Rural 2017-2030
Chart 19 Age Distribution of Consumers by Dwelling Type 2017
Running Costs
Chart 20 Household Running Costs 2017-2030
Chart 21 Housing-related Spending Intentions

SPENDING AND SAVING

Attitudes towards Spending
Chart 22 Discretionary Item or Service Spending Intentions: 2017-2018
Attitudes towards Savings
Chart 23 Disposable Income and Savings 2012-2017
Chart 24 Saving and Spending Intentions 2017-2018

SHOPPING

Main Household Shop
Chart 25 Household Shop by Retailer Type 2017
Chart 26 Shopping Habits, Attitudes and Influencers
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 27 Spending on Internet Retailing 2017
Chart 28 Motivations for Shopping Online vs In-store

EATING AND DRINKING

Eating Habits
Chart 29 Consumer Spending on Food by Type: 2017
Chart 30 Preferences, Preparation, and Consumption of Food
Chart 31 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 32 Consumer Spending on Drinks by Type 2017
Chart 33 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
Chart 34 Frequency of Drink Consumption Outside the Home

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 35 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Chart 36 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Chart 37 Daily Time Spent on Grooming Activities by Women: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 38 Daily Time Spent on Grooming Activities by Men: 2017
Style Icons and Celebrity Influences
Chart 39 Social Media and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 40 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 41 Obese and Overweight Population 2017 and 2020
Chart 42 Daily Health-Related Activities and Concerns by Age: 2017
Ethical Living
Chart 43 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 44 Frequency of Exercise Activities

LEISURE AND RECREATION

Leisure Time
Chart 45 Life Stress Concerns
Chart 46 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 47 Frequency of Common Digital Activities on a Computer and a Mobile Phone
Chart 48 Daily Social Activities on Computer vs. Mobile Phone: 2017
Chart 49 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Vacations
Chart 50 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Chart 51 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-Giving