Consumer Lifestyle

Consumer Lifestyles in India

51 pages, May 2017

US$2,100

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Consumer confidence is improving since the government’s decision to remove high-value notes from circulation in November 2016. At the same time, rural consumers are coming to the forefront, be it via the Internet or through their television sets. Demographic trends are dominated by two key factors—declining birth rates and a fast-growing older population.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in India.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the India’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in India report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the India’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the India’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in India with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of India consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in India
Quickly grasp the dynamics and direction of India’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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Consumer Lifestyles in India

LIFESTYLES IN INDIA

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Consumer Confidence up despite demonetisation

Indian consumers go cashless

Internet retailing continues to grow

Record breaking consumer demand for renewable energy

Greater internet access, faster speeds lead to exploding demand for streaming services

CONSUMER SEGMENTATION

Babies and Infants

Parents look to the internet for baby products and advice
Baby-wearing trend returns
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Kids in sync with fashion trends

Increasing influence of technology on parenting

Chart 3 Number of Kids (Aged 3-8)

Tweenagers

School lunches become cool
Chart 4 Number of Tweens (Aged 9-12)

Teens

Indian Teens shopping online.
Athleisure trend among Teens
Chart 5 Number of Teens (Aged 13-17)

Young Adults

Young Adults moving to shared economy
India’s millennials drive internet spending growth
Chart 6 Number and Priorities of Young Adults (Aged 18-19)

Middle Youth

Indian car buyers getting younger
Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)

Mid-Lifers

Online shopping trends among mid-lifers
Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)

Later-Lifers

Late-Lifers looking to travel and have experiences
Later-Lifers return to work
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

EATING AND DRINKING

Eating Habits

Majority of urban consumers considering health and wellness food products
Changing food habits of Millennials impacting the restaurant business
Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

Craft beer remains a niche in India but is seeing consumer interest and sales soar
Demand for bottled water growing faster than carbonated drinks
Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Greater number of female smokers; overall demand dips
Growing obesity leading to health problems
Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

ETHICAL LIVING

Indian consumers recycle gadgets for cash
Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

SPORT AND FITNESS

eSports gaining in popularity
Younger generation develops an interest in sports other than cricket
Chart 14 Frequency of Exercise Activities and Bicycle Ownership

HOUSE AND HOME

Home Ownership

High demand for home loans in Tier 2 towns
‘Co-living’ trend coming up fast in metros
Chart 15 Overview of Households

Household Profiles

More women living alone than ever before
Ridesharing, carpooling trends pick up in India, as an alternative to car ownership
Chart 16 Households by Type, Occupants and Pet Ownership

Running Costs

Government schemes drive energy-efficiency
Chart 17 Household Costs and Housing-related Spending Intentions

LEISURE AND RECREATION

Leisure Time

More seek work-life balance
TV viewership on the rise in rural India
Chart 18 Leisure Time and Life Stress Concerns

Vacations

Impulse vacation trend gains in popularity
Activity-based adventure tourism on the rise
Chart 19 Holiday Time and Domestic and International Trips

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Internet usage on the rise in rural India
Millennials drive the sharing economy trend
Chart 20 Digital Internet Access and Common Activities

Attitudes towards Social Media and Networking

Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016

GROOMING AND APPEARANCES

Investing in Yourself: Female Personal Grooming and Hygiene

Beauty-conscious, affluent working women drive demand for high-end products
Growing demand for eye make-up
Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

Chart 23 Daily Time Spent on Grooming Activities by Men: 2016

Style Icons and Celebrity Influences

Chart 24 Social Media and Celebrity Influences

SHOPPING

Main Household Shop

Chart 25 Shopping Habits, Attitudes and Influencers

Shopping for Big-Ticket Items

Shopping Online

Demand for organic food growing rapidly
Demonetisation leads to shift towards organised retail
Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store

SPENDING AND SAVING

Attitudes towards Spending

Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes towards Savings

Attitudes towards Loans

Wealthy Indians move away from real estate and invest in financial assets
Millennials spending more on luxury items
Chart 28 Overview of Spending and Savings

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Megatrends

Consumer Lifestyle

Consumer Lifestyles in India

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in India.

Use the Consumer Lifestyle in India report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in India

LIFESTYLES IN INDIA

TOP FIVE CONSUMER TRENDS

Consumer Confidence up despite demonetisation

Indian consumers go cashless

Internet retailing continues to grow

Record breaking consumer demand for renewable energy

Greater internet access, faster speeds lead to exploding demand for streaming services

CONSUMER SEGMENTATION

Babies and Infants

Kids

Increasing influence of technology on parenting

Tweenagers

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

EATING AND DRINKING

Eating Habits

Drinking Habits

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

ETHICAL LIVING

SPORT AND FITNESS

HOUSE AND HOME

Home Ownership

Household Profiles

Running Costs

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

TECHNOLOGY

The Internet

Attitudes towards Social Media and Networking

GROOMING AND APPEARANCES

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items

Shopping Online

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Attitudes towards Loans

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics