Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Japan report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Japan report answers:
- How is the consumer mindset in Japan changing? In Japan, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Japan purchase decisions?
- Where and how do consumers shop in Japan?
- What health-related activities do consumers in Japan participate in?
- What megatrends should I focus on in Japan (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Japan 2026
Personal traits and values
Japanese feel concerned that the cost of everyday items are going up
Time for myself is most prioritised by Millennials
Consumers in Japan prefer to be anonymous online
Younger generations shop in stores that create engaging experiences
Gen Z expect that they will be happier in future
Personal traits and values survey highlights
Home life and leisure time
Watching television shows or movies is a popular home activity
Consumers in Japan pursue shopping as a pleasurable pastime
Consumers in Japan want value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers take vitamins or supplements frequently
Baby Boomers have voiced their aversion to cooking
Consumers in Japan cook or bake themselves
Gen Z look for healthy ingredients in food and beverages
Japanese are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Workers in Japan view employee health and safety as a key priority in the workplace
Consumers want to have a job that enables a strong work-life balance
Job security is increasingly important for workers in Japan
Consumers in Japan want to work from home
Working life survey highlights
Health and wellness
Consumers in Japan engage in walking or hiking
Baby Boomers use massage as a stress-reduction activity
Japanese consider all natural to be the most influential product feature
Younger generations are most likely to track health and fitness
Health and wellness survey highlights
Shopping and spending
Japanese tend to buy or shop more often where they have a loyalty card/membership
Baby Boomers are more likely to buy fewer, but higher quality items
Gen X pick their travel destinations based on the quality of shopping there
Younger generations are most willing to buy second hand items
Consumers often sell used or second-hand items
Younger generations often make purchases through a social media channels
Millennials are most likely to but items online
Consumers in Japan expect to spend more on travel and holidays
Millennials are most likely to use government financial support or subsidies
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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