Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Malaysia report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Malaysia report answers:
- How is the consumer mindset in Malaysia changing? In Malaysia, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Malaysia purchase decisions?
- Where and how do consumers shop in Malaysia?
- What health-related activities do consumers in Malaysia participate in?
- What megatrends should I focus on in Malaysia (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Malaysia 2026
Personal traits and values
Consumers in Malaysia feel concerned that the cost of everyday items are going up
Gen Z prioritise time for themselves
Younger generations are more actively involved in political and social issues
Consumers in Malaysia research the products and services they consume
Baby Boomers anticipate having more time for themselves
Personal traits and values survey highlights
Home life and leisure time
Half of respondents engage in hobbies on a weekly basis
Consumers in Malaysia enjoy interacting with companions face-to-face
Consumers in Malaysia look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers look for healthy ingredients in food and beverages
Older generations are most likely to claim to be too busy to prepare meals
Gen Z are most likely to eat snacks while at work
Millennials are most likely to be allergic or intolerant to certain foods
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to be accountable for important tasks
Malaysians seek to find employment that provides time for both personal and work life
Gen Z seek to make a substantial amount of money
Consumers in Malaysia want to work from home
Working life survey highlights
Health and wellness
Consumers in Malaysia walk or hike for exercise
Massage is the most popular stress-reduction measure among Millennials
Respondents think health and nutritional properties is the most influential product feature
Millennials are most likely to own fitness wearables
Health and wellness survey highlights
Shopping and spending
Consumers in Malaysia try to embrace a minimalist lifestyle
Baby Boomers like to exploring shopping malls
Baby Boomers pick their travel destinations based on the quality of shopping there
Gen Z are open to purchasing used or pre-owned goods
Consumers in Malaysia often buy used or second-hand items
Younger generations often share their shopping activities
Younger generations read consumer reviews online
Malaysians are set to increase spending on education the most
Gen Z are capable of routinely putting away a fraction of their salary
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!