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Consumer Lifestyles in Mexico

October 2022

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Mexico.

USD 1,325
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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Mexico report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Mexico report answers:

  • How is the consumer mindset in Mexico changing? In Mexico, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Mexico purchase decisions?
  • Where and how do consumers shop in Mexico?
  • What health-related activities do consumers in Mexico participate in?
  • What megatrends should I focus on in Mexico (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Mexico 2022
Life priorities
Although Mexicans have strong family ties, over half prioritise “me time”
Gen Z are more focused on time for their favourite activities
Consumers look for experiences that are tailored to their tastes
Millennials like to be distinct from others as well as wanting curated experiences
Trying new products and services valued by over 70% of consumers
Millennials like to try new products and services but will do their research first
Home life
Homes are a hub of activity especially with the addition of home working
All generations regularly connect with friends and family virtually
Homes with an outside space to enjoy most important to Mexican consumers
Eating habits
Mexicans mostly enjoy home-cooked food
Higher than average share of consumers like to eat food that supports local communities
Generation X adopting a more flexitarian diet
Consumers enjoy snacking although nearly half have scheduled mealtimes
Working life
Work-life balance and job security most important work priorities
Work-life balance most desirable work-related factor for younger cohorts
High salaries more important for younger generations
Workforce is looking for more flexible working arrangements, including working from home
Gen Z want more flexibility and expect to work abroad in the future
Leisure habits
All generations regularly socialise with their friends online
Over half of consumers go leisure shopping at least once a month
Millennials are the most avid leisure shoppers and cinema-goers
Millennials take the most domestic leisure trips
Travellers look for destinations where they can relax with no extra costs
Gen X select nature and outdoor activities when they go on holiday
Health and wellness
Mexicans use high levels of physical exercise to improve their health/wellbeing
Over half of respondents say they walk or hike for exercise every week
Millennials exercise by running nearly as much as walking every week
Therapy or counselling not as widely used as the global average
Younger cohorts are biggest users of sleep aids
Sustainable living
Mexican consumers have most faith in recyclable labels
All cohorts are trying to have a more positive impact on the planet
Most focus is on reducing use of plastics and using less water
Nearly half of respondents say they are using sustainable packaging
Consumers like to buy from brands that support their values
Gen X more inclined to share their opinions on social media
Shopping habits
A high percentage of Mexican shoppers like to visit shopping malls
Younger cohorts more likely to seek out personalised shopping experiences
Friends and family have strongest influence on buying choices
All cohorts are highly influenced by friend and family recommendations
Subscription service users are most motivated by the convenience
Younger cohorts use subscriptions services to try a variety of new products
Shoppers most motivated to shop in-store to see and try and take home
Baby Boomers shop in stores because they are in a convenient location/easy to access
Consumers shop online for immediate purchase: at much higher rates than global cohorts
Gen X more inclined to shop online for best prices
Spending habits
Over a third of consumers expect to increase spending on their health and wellness
Increasing savings is high up on consumers’ minds as prices rise
Technology
Nearly 60% actively manage their data sharing and privacy settings
Millennials show stronger preference to communicate online
Higher share of gaming system console ownership than global average
A third of respondents own a smartwatch
Frequency of most online activities higher than global average
Millennials make most use of online health-related and medical sites
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