Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Morocco report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Morocco report answers:
- How is the consumer mindset in Morocco changing? In Morocco, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Morocco purchase decisions?
- Where and how do consumers shop in Morocco?
- What health-related activities do consumers in Morocco participate in?
- What megatrends should I focus on in Morocco (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Morocco 2026
Personal traits and values
Consumers in Morocco worry about the rising cost of everyday items
Time to work is prioritised by Millennials
Consumers feel it is important to experience cultures other than their own
Gen X shop in stores that create engaging experiences
Gen Z anticipate the life will be better in future
Personal traits and values survey highlights
Home life and leisure time
Gen Z are most likely to exercise at home
Consumers in Morocco enjoy interacting with companions face-to-face
Consumers in Morocco look for relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Baby Boomers are most likely to monitor what they eat
Many Gen Z believe that eating at a restaurant is more convenient
Gen Z often snack when watching TV
Gen X more likely to be vegan or vegetarian
Consumers in Morocco are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Baby Boomers want to have challenging work
Consumers want work with a strong work-life balance
Gen Z seek to be a part of a prosperous company
Moroccans would like to work from home
Working life survey highlights
Health and wellness
Consumers in Morocco participate in walking or hiking
Massage remains a popular stress-reduction activity among Baby Boomers
Respondents think all natural is the most influential product feature
Gen Z use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Moroccans have a fondness for great bargains
Older generations prefer purchasing a smaller quantity of items, but of superior quality
Older generations seek products with easy to understand labels
Gen X make a conscious choice to support local businesses
Consumers in Morocco often share/swap items or services
Gen Z regularly share their shopping activities
Younger generations read consumer reviews online
Consumers in Morocco expect to spend more on health and wellness
Gen X sometimes rely on credit cards or account overdrafts to cover everyday expenses
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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