Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in New Zealand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in New Zealand report answers:
- How is the consumer mindset in New Zealand changing? In New Zealand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in New Zealand purchase decisions?
- Where and how do consumers shop in New Zealand?
- What health-related activities do consumers in New Zealand participate in?
- What megatrends should I focus on in New Zealand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in New Zealand 2026
Personal traits and values
New Zealanders are worried about the rising cost of everyday items
Spending time with friends is a priority for over a quarter of respondents
Baby Boomers purchase items from companies and brands that they have trust in
Consumers like to explore innovative products and services
Baby Boomers look forward to having an increased amount of spare time
Personal traits and values survey highlights
Home life and leisure time
Playing video games is a popular home activity for Gen Z
Consumers in New Zealand like engaging in personal interactions with friends
Consumers in New Zealand desire value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are most likely to keep track of calories
Older generations are most likely to say they do not like to cook
Millennials eat snacks while at work
Baby Boomers are more likely to be diabetic
Consumers in New Zealand are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Millennials want to work with like minded people
Consumers want to have a job that allows for a strong work-life balance
Millennials seek to make a substantial amount of money
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Respondents participate in walking or hiking
Sleep aids are most popular among Gen Z
Consumers think health and nutritional properties is the most influential product feature
Millennials frequently visit health-related or medical sites
Health and wellness survey highlights
Shopping and spending
Consumers in New Zealand have a fondness for great bargains
Millennials look for reputable or popular labels
Gen X seek products with easy to understand labels
Younger generations say they often rent items for specific occasions instead of buying them
Consumers often share/swap items or services
Gen Z often share items they buy on their social media profiles
Consumers in New Zealand highly trust friends and family recommendations
Consumers in New Zealand expect to spend more on groceries
Gen X are most likely to depend on financial aid or assistance provided by the government
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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