Consumer Lifestyles in New Zealand

Consumer Lifestyle

About This Report

Aug 2018

New Zealanders enjoy a comfortable standard of living and rank highly on the global happiness index. Good health, high disposable incomes, a robust economy and low unemployment helped drive buoyant growth in household expenditure over the 2012-2017 period. At the same time, buying behaviour and lifestyles are being shaped by the latest trends: an ageing consumer base, the rapid uptake of digital technology, a thirst for new experiences and above all, a growing demand for sustainable living.

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Consumer Lifestyles in New Zealand

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Consumer Lifestyles in New Zealand

LIFESTYLES IN NEW ZEALAND

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Life satisfaction remains high
Sustainability is high on the agenda
Rising immigration fails to prevent population ageing
Consumers seek experiences over possessions
Digital media consumption skyrockets

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-Lifers (65-79)
Chart 9 Later-Lifers in Focus 2017-2030
Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030

HOUSE AND HOME

The Home Space
Chart 12 Households by Type of Dwelling; Number of Home Owners and Number of Homes Rented 2017-2030
Chart 13 Households by Type 2017
Chart 14 Number of Households by Urban and Rural Location 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Chart 16 Disposable Income and Savings 2012-2017

SHOPPING

Main Household Shop
Chart 17 Main Household Shop by Retailer Type: 2017
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 18 Internet Retail Spending: 2017-2022

EATING AND DRINKING

Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Spending on Food and Spending on Food per Household: 2017-2030
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2017-2030 -2030

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Spending on Clothing, Footwear and Personal Care: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2017-2030
Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 25 Health of the Nation 2017-2030
Chart 26 Percentage of the Population Overweight or Obese 2017 and 2020
Ethical Living
Sport and Fitness

LEISURE AND RECREATION

Leisure Time
Chart 27 Percentage of Households with Possession of Smart Phone, Laptop or Tablet and Percentage of Households with Internet Access 2017
Chart 28 Consumer Expenditure and Spending on Leisure and Recreation 2017-2030
Vacations
Chart 29 Consumer Expenditure and Consume Expenditure on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-Giving