Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in New Zealand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in New Zealand report answers:
- How is the consumer mindset in New Zealand changing? In New Zealand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in New Zealand purchase decisions?
- Where and how do consumers shop in New Zealand?
- What health-related activities do consumers in New Zealand participate in?
- What megatrends should I focus on in New Zealand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in New Zealand 2025
Personal traits and values
Respondents look for ways to simplify their life
Time with spouse or partner – most prioritised by millennials
Consumers feel confident in displaying their true identity with friends and family
Consumers in New Zealand enjoy experimenting with novel goods and amenities
Gen Z anticipate a rise in the amount of actions conducted through online platforms
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually – popular home activity among millennials
Consumers like engaging in personal interactions with friends
Minimalistic design – home feature most desired by Gen Z
Suburban location – external feature most desired by baby boomers
New Zealanders seek getting the best return on money spent when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in New Zealand look for healthy ingredients in food and beverages
Gen Z most likely to say they do not cook well
Consumers in New Zealand cook or bake for themselves
Baby boomers seek to reduce meat consumption
Consumers are ready to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Gen Z employees want to work with like-minded individuals
Jobs that enable an equilibrium between work and personal life remain a priority
Gen Z seek to be a part of a prosperous company
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
New Zealanders participate in walking or hiking
Massage remains a popular stress-reduction activity among older generations
New Zealanders consider free range to be the most influential product feature
Millennials own fitness wearables
Health and wellness survey highlights
Shopping and spending
Consumers enjoy discovering good deals
Baby boomers do not mind buying inexpensive items that will not last for a long time
Baby boomers look for personalised shopping experiences
Older generations make effort to buy products that come from the local area
New Zealanders often sell used or second-hand items
Younger generations show support for companies by following their social media updates
Younger generations typically use price comparison websites
Consumers in New Zealand expect to spend more on groceries
Gen Z depend on monetary assistance provided by loved ones or acquaintances
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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