New Zealanders enjoy a comfortable standard of living and rank highly on the global happiness index. Good health, high disposable incomes, a robust economy and low unemployment helped drive buoyant growth in household expenditure over the 2012-2017 period. At the same time, buying behaviour and lifestyles are being shaped by the latest trends: an ageing consumer base, the rapid uptake of digital technology, a thirst for new experiences and above all, a growing demand for sustainable living.
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