Consumer Lifestyle

Consumer Lifestyles in Poland

42 pages, Aug 2017

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising levels of disposable income have resulted in increased consumer spending in recent years and this is expected to continue, spurred by recent government initiatives such as the Family500+ programme that has put a bit more money in families’ pockets. Consumers have remained relatively insular, preferring ‘Made in Poland’ products but this is gradually changing due to growing popularity of cross-border online shopping. Poland’s rapidly ageing population is set to alter the consumer landscape

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Poland.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Poland’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Poland report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Poland’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Poland’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Poland with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Poland consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Poland
Quickly grasp the dynamics and direction of Poland’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

Want to find out more about this report?

Request more information

Consumer Lifestyles in Poland

LIFESTYLES IN POLAND

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Rising levels of consumer spending expected to continue

Consumers prefer ‘Made in Poland’ products

Growing enthusiasm for shopping online

Older consumers to become largest consumer segment

Growing health awareness influences consumers’ food choices

CONSUMER SEGMENTATION

Babies and Infants

Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth

Kids

Tweens

Chart 3 Number of Kids (Aged 3-8)
Chart 4 Number of Tweens (Aged 9-12)

Teens

Chart 5 Number of Teens (Aged 13-17)

Young Adults

Chart 6 Number and Priorities of Young Adults (Aged 18-29)

Middle Youth

Chart 7 Number and Priorities of Middle Youth (Aged 30-44)

Mid-Lifers

Chart 8 Number, Priorities and Preferences of Mid-Lifers (Aged 45-59)

Later-Lifers

Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

HOUSE AND HOME

The Home Space

Chart 10 Overview of Households
Chart 11 Households by Type, Occupants and Pet Ownership

Running Costs

Chart 12 Household Costs and Housing-related Spending Intentions

SPENDING AND SAVING

Attitudes towards Spending

Chart 13 Discretionary Item or Service Spending Intentions: 2016-2017

Attitudes towards Savings

Chart 14 Overview of Spending and Savings

SHOPPING

Main Household Shop

Chart 15 Shopping Habits, Attitudes and Influencers

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

Chart 16 Internet Retail Shopping and Motivations for Shopping Online vs In-store

EATING AND DRINKING

Eating Habits

Chart 17 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks

Drinking Habits

Chart 18 Consumer Spending on Alcohol and Consumption Outside the Home

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Chart 19 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women

Investing in Yourself: Male Personal Grooming and Hygiene

Chart 20 Daily Time Spent on Grooming Activities by Men: 2015

Style Icons and Celebrity Influences

Chart 21 Social Media and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Chart 22 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population

Ethical Living

Chart 23 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features

Sport and Fitness

Chart 24 Frequency of Exercise Activities and Bicycle Ownership

LEISURE AND RECREATION

Leisure Time

Chart 25 Leisure Time and Life Stress Concerns

TECHNOLOGY

Chart 26 Digital Internet Access and Common Activities
Chart 27 Daily Social Activities on Computer vs. Mobile Phone: 2016

Megatrends

Consumer Lifestyle

Consumer Lifestyles in Poland

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Poland.

Use the Consumer Lifestyle in Poland report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Poland

LIFESTYLES IN POLAND

TOP FIVE CONSUMER TRENDS

Rising levels of consumer spending expected to continue

Consumers prefer ‘Made in Poland’ products

Growing enthusiasm for shopping online

Older consumers to become largest consumer segment

Growing health awareness influences consumers’ food choices

CONSUMER SEGMENTATION

Babies and Infants

Kids

Tweens

Teens

Young Adults

Middle Youth

Mid-Lifers

Later-Lifers

HOUSE AND HOME

The Home Space

Running Costs

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

EATING AND DRINKING

Eating Habits

Drinking Habits

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

LEISURE AND RECREATION

Leisure Time

TECHNOLOGY

Vacations

Opportunities for Celebrations and Gift-Giving

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics