The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreAug 2017
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Rising levels of disposable income have resulted in increased consumer spending in recent years and this is expected to continue, spurred by recent government initiatives such as the Family500+ programme that has put a bit more money in families’ pockets. Consumers have remained relatively insular, preferring ‘Made in Poland’ products but this is gradually changing due to growing popularity of cross-border online shopping. Poland’s rapidly ageing population is set to alter the consumer landscape
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A consumer segmentation section in the report breaks down the Poland’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.