Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Poland report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Poland report answers:
- How is the consumer mindset in Poland changing? In Poland, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Poland purchase decisions?
- Where and how do consumers shop in Poland?
- What health-related activities do consumers in Poland participate in?
- What megatrends should I focus on in Poland (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Poland 2026
Personal traits and values
Respondents are concerned about the rising cost of everyday goods
Time for favourite activities is prioritised by baby boomers
Consumers in Poland feel confident in displaying their true identity with friends and family
Millennials are most likely to value online virtual experiences
Gen Z anticipate an improvement in their quality of life
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is a popular baby boomer home activity
Millennials most often visit or update social networking sites
Respondents look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Younger generations are most likely to track calories
Gen Z are most likely to say that someone else cooks for them
Consumers in Poland cook or bake dishes themselves
Gen Z more likely to be vegan or vegetarian
Consumers are willing to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to be employed for a company the values the well-being and safety of workers
Many poles want to work in a location close to home
Gen X and Millennials want to earn a high salary
Consumers in Poland expect to work from home
Working life survey highlights
Health and wellness
Respondents walk or hike for exercise
Herbal remedies remain a popular stress-reduction measure among Poles
Consumers think health and nutritional properties is the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Poles enjoy discovering good deals
Gen Z regularly seek strong or well-known brands
Gen Z look for personalised shopping experiences
Baby Boomers say they try to repair items instead of purchasing new ones
Poles often sell used or second-hand items
Gen Z provide feedback on products or services to companies via social media posts
Younger generations are most likely to buy items online
Consumers in Poland expect to spend more on health and wellness
Gen X are most concerned about their current financial situation
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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