Consumer Lifestyles in Saudi Arabia

Consumer Lifestyle

About This Report

Oct 2018

Saudi nationals have become more price-conscious in recent years, slowing growth in consumer expenditure, but while they largely remain attentive to household spending, consumers nevertheless appear more comfortable with their personal finances which should support sustained demand for a wide range of products and services. Recent internal social changes, including expanded women’s rights and an exodus of expats, are expected to significantly redefine the consumer profile in coming years.

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Consumer Lifestyles in Saudi Arabia

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Consumer Lifestyles in Saudi Arabia

LIFESTYLES IN SAUDI ARABIA

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Consumer spending has slowed, but households not saving
Reforms boost rights of female consumers
Popularity of online shopping continues to grow
Young consumers set to spend spare time (and money) on new leisure options
Consumers beginning to embrace healthier lifestyles

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030
Kids (3-7)
Chart 3 Kids in Focus 2017-2030
Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2017-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030
Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030
Later-Lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030
Chart 10 Life Expectancy 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030

HOUSE AND HOME

The Home Space
Chart 12 Home Ownership 2017-2030
Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030

SPENDING AND SAVING

Attitudes towards Spending
Attitudes towards Savings
Chart 16 Disposable Income and Savings 2012-2017

SHOPPING

Main Household Shop
Chart 17 Household Shop by Retailer Type: 2017
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 18 Spending on Internet Retailing 2017

EATING AND DRINKING

Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017
Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 24 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 25 Obese and Overweight Population 2017 and 2020
Ethical Living
Sport and Fitness

LEISURE AND RECREATION

Leisure Time
Chart 26 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 27 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Vacations
Chart 28 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-Giving