Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Singapore report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Singapore report answers:
- How is the consumer mindset in Singapore changing? In Singapore, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Singapore purchase decisions?
- Where and how do consumers shop in Singapore?
- What health-related activities do consumers in Singapore participate in?
- What megatrends should I focus on in Singapore (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Singapore 2026
Personal traits and values
Respondents feel concerned that the cost of everyday items are going up
Time for myself is most prioritised by Gen X
Baby Boomers purchase from brands and companies that they have trust in
Millennials feel it is important to spend money on experiences
Gen Z anticipate that they will be better off financially
Personal traits and values survey highlights
Home life and leisure time
Baby Boomers exercise as a home activity
Gen Z explore digital platforms for meeting potential partners
Respondents look for value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Singapore take vitamins or supplements frequently
Gen Z are most likely not to cook for themselves
Consumers in Singapore typically eat snacks in the household
Gen X seek to reduce meat or fish consumption
Singaporeans are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Gen X want to work from companies that prioritise employee health and safety
Consumers in Singapore want a positive work life balance
Older generations want to have a job security
Consumers in Singapore expect to work from home
Working life survey highlights
Health and wellness
Singaporeans engage in walking or hiking
Massage is a popular stress-reduction measure among Gen X
Respondents think health and nutritional properties is the most influential product feature
Baby Boomers are most likely to use an app to track their health and fitness
Health and wellness survey highlights
Shopping and spending
Consumers in Singapore have a fondness for great bargains
Gen Z do not mind buying items that will not last long , if they are inexpensive
Baby Boomers seek personalised and tailored shopping experiences
Baby Boomers make a conscious choice to support local businesses
Consumers often donate used items to a charity or non-profit
Younger generations often follow or like companies' social media feed or posts
Consumers in Singapore highly trust friends and family recommendations
Singaporeans set to increase spending on transportation the most
Millennials are most likely to be concerned about their current financial situation
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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