Consumer Lifestyles in Singapore

Consumer Lifestyle

About This Report

Nov 2017

Despite enjoying relatively high incomes, consumers have been reluctant to spend due to the sluggish economy and soft job market. But recent signs of economic recovery have appeared to spur renewed optimism and encouraged many to release pent-up demand. Online shopping has grown due to the considerable tech-savvy population looking for bargains. High rates of home ownership have supported sustained demand for household-related goods and services, particularly from young first-time home buyers.

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Consumer Lifestyles in Singapore

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Chart 1 Consumer Lifestyles in 2017


Consumers still reluctant to spend but becoming more optimistic
Despite consumer spending cuts popularity of online shopping continues to grow
Growing number of affluent older consumers set to greatly influence consumer landscape
Consumers increasingly choosing to live healthier lifestyles
High home ownership rate spurs increased demand for mortgages and household items


Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2016-2030
Kids (3-8)
Chart 3 Kids in Focus 2016-2030
Tweens (9-12)
Chart 4 Tweens in Focus 2016-2030
Teens (13-17)
Chart 5 Teens in Focus 2016-2030
Young Adults (18-29)
Chart 6 Young Adults in Focus 2016-2030
Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2016-2030
Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2016-2030
Later-Lifers (65-79)
Chart 9 Late-Lifers in Focus 2016-2030
Chart 10 Life Expectancy for Men and Women and Old-Age Dependency Ratio
Seniors (80+)
Chart 11 Seniors in Focus 2016-2030


The Home Space
Chart 12 Households by Type of Dwelling; Number of Home Owners with and without a Mortgage 2016-2030
Chart 13 Households by Type 2016
Running Costs
Chart 14 Household Running Costs 2016-2030


Attitudes towards Spending
Attitudes towards Savings
Chart 15 Disposable Income and Savings 2011-2016


Main Household Shop
Chart 16 Main Household Shop by Retailer Type: 2016
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 17 Internet Retail Spending: 2016


Eating Habits
Chart 18 Consumer Spending on Food by Type: 2016
Chart 19 Total Spending on Food and Spending on Food per Household: 2016
Drinking Habits
Chart 20 Consumer Spending on Drinks by Type: 2016
Chart 21 Total Consumer Spending and Spending on Alcoholic and Non-Alcoholic Drinks: 2016


Investing in Yourself: Female Personal Grooming and Hygiene
Chart 22 Consumer Spending on Clothing, Footwear and Personal Care: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 23 Consumer Spending and Spending on Clothing Footwear and Personal Care: 2016
Style Icons and Celebrity Influences


Attitudes to Health and Wellbeing
Chart 24 Health of the Nation 2016 – 2030
Chart 25 Percentage of the Population Overweight or Obese
Ethical Living
Sport and Fitness


Leisure Time
Chart 26 Household Possession of Selected Home-Tech and Mobile Phones 2016; Percentage of Households with Internet Access
Chart 27 Consumer Expenditure and Spending on Leisure and Recreation 2016 – 2030
Chart 28 Consumer Expenditure and Consume Expenditure on Package Holidays 2016-2030
Opportunities for Celebrations and Gift-Giving