Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Sweden report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Sweden report answers:
- How is the consumer mindset in Sweden changing? In Sweden, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Sweden purchase decisions?
- Where and how do consumers shop in Sweden?
- What health-related activities do consumers in Sweden participate in?
- What megatrends should I focus on in Sweden (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Sweden 2026
Personal traits and values
Consumers in Sweden are worried about the rising cost of everyday goods
Time to volunteer is most prioritised by older generations
Baby Boomers are most likely to buy from companies and brands that they trust
Baby Boomers value real world experiences
Gen Z anticipate that they will be happier in future
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is popular Gen Z home activity
Consumers in Sweden like engaging in personal interactions with friends
Respondents look for relaxation when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Millennials are most likely to monitor what they eat in order to manage their weight
Gen Z are most likely to have someone else in the house cook for them
Consumers cook or bake dishes themselves
Millennials are most likely to closely read nutrition labels
Baby Boomers are most likely to reach for locally source products
Eating and dietary habits survey highlights
Working life
Gen X want to work where employee health and safety is prioritised
Consumers in Sweden want to have a job that allows for a strong work-life balance
Gen Z want to earn a high salary
Consumers expect to have flexible start and finish times in the future
Working life survey highlights
Health and wellness
Consumers in Sweden engage in walking or hiking
Yoga remains a popular stress-reduction activity Gen Z
Respondents think health and nutritional properties is the most influential product feature
Gen Z frequently use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers enjoy discovering good deals
Gen Z regularly buy themselves small treats
Baby Boomers seek niche brands that are hard-to-find or unique
Older generations make more of an effort to buy local goods
Swedes often sell used or second-hand items
Gen Z regularly offer insights of a companies' offerings online
Millennials are most likely to buy items online
Swedes are set to increase spending on groceries the most
Baby Boomers are capable of routinely putting away a portion of their salary
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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