Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Thailand report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Thailand report answers:
- How is the consumer mindset in Thailand changing? In Thailand, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Thailand purchase decisions?
- Where and how do consumers shop in Thailand?
- What health-related activities do consumers in Thailand participate in?
- What megatrends should I focus on in Thailand (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Thailand 2026
Personal traits and values
Consumers in Thailand look for ways to simplify their life
Gen Z prioritise time for themselves
Consumers in Thailand feel comfortable expressing identity with friends and family
Consumers value real world experiences
Millennials say it is likely that they will experience greater happiness in the future
Personal traits and values survey highlights
Home life and leisure time
Connecting with friends or family virtually is a popular younger generations home activity
Millennials browse through websites or apps designed for finding potential partners
Respondents desire safe destinations when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Thailand look for healthy ingredients in food and beverages
Gen X are most likely to state they are too busy to prepare meals
Many c onsumers prepare meals themselves at least once a day
Gen X look for healthy ingredients in food and beverages
Consumers are willing to pay more for products with health and nutritional properties
Eating and dietary habits survey highlights
Working life
Millennials want to work for a company that takes ethical and social responsibilities seriously
Thais seek to work close to home
Gen X seek to contribute to a successful company
Consumers in Thailand want to be self-employed
Working life survey highlights
Health and wellness
Thai consumers participate in running or jogging
Massage is a popular stress-reduction measure among Millennials
Thais consider health and nutritional properties to be the most influential product feature
Younger generations are most likely to track health and fitness
Health and wellness survey highlights
Shopping and spending
Thais have a fondness for great bargains
Millennials love exploring shopping malls
Younger generations look for personalised shopping experiences
Gen X are most likely to make the effort to buy from local stores
Consumers often share/swap items or services
Millennials regularly engage with businesses' social media content
Gen Z are most likely to use a price comparison websites
Thais are set to increase spending on health and wellness the most
Millennials say they depend on credit cards and overdrafts to manage their day-to-day costs
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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