Consumer Lifestyles in Turkey

Consumer Lifestyle

About This Report

Oct 2017

Recent political and economic uncertainty have dampened disposable income growth as well as consumer spending, which declined between 2015 and 2016. Regardless, the county’s dynamic cohort of younger consumers is expected to fuel spending growth in coming years, helped by greater access to consumer credit. Security concerns are keeping many consumers away from high-traffic shopping venues but boosting online shopping. Rising electricity prices are putting pressure on household budgets.

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Consumer Lifestyles in Turkey

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Consumer Lifestyles in Turkey

LIFESTYLES IN TURKEY

Chart 1 Consumer Lifestyles in 2017

TOP FIVE CONSUMER TRENDS

Consumers hesitant to spend in midst of security concerns
Consumers increasingly shop online as internet penetration expands
Growing demand for packaged food driven by young, busy consumers
Growing health-consciousness changing consumers’ habits
New products and services reflect Islamic beliefs

CONSUMER SEGMENTATION

Babies and Infants
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweens
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Number of Teens (Aged 13-17)
Young Adults
Chart 6 Number and Priorities of Young Adults (Aged 18-29)
Middle Youth
Chart 7 Number and Priorities of Middle Youth (Aged 30-44)
Mid-Lifers
Chart 8 Number, Priorities and Preferences of Mid-Lifers (Aged 45-59)
Later-Lifers
Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)

HOUSE AND HOME

The Home Space
Chart 10 Overview of Households
Chart 11 Households by Type, Occupants and Pet Ownership
Running Costs
Chart 12 Household Costs and Housing-related Spending Intentions

SPENDING AND SAVING

Attitudes towards Spending
Chart 13 Discretionary Item or Service Spending Intentions: 2017-2018
Attitudes towards Savings
Chart 14 Overview of Spending and Savings

SHOPPING

Main Household Shop
Chart 15 Shopping Habits, Attitudes and Influencers
Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 16 Internet Retail Shopping and Motivations for Shopping Online vs In-store

EATING AND DRINKING

Eating Habits
Chart 17 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
Drinking Habits
Chart 18 Consumer Spending on Alcohol and Consumption Outside the Home

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene
Chart 19 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 20 Daily Time Spent on Grooming Activities by Men: 2016
Style Icons and Celebrity Influences
Chart 21 Social Media and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing
Chart 22 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
Ethical Living
Chart 23 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 24 Frequency of Exercise Activities and Bicycle Ownership

LEISURE AND RECREATION

Leisure Time
Chart 25 Leisure Time and Life Stress Concerns
Chart 26 Digital Internet Access and Common Activities
Chart 27 Daily Social Activities on Computer vs. Mobile Phone: 2017
Vacations
Chart 28 Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-Giving