Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviors. It quantifies consumer behaviors, preferences, and motivations, aligning them with broader trends.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Turkey report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Turkey report answers:
- How is the consumer mindset in Turkey changing? In Turkey, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Turkey purchase decisions?
- Where and how do consumers shop in Turkey?
- What health-related activities do consumers in Turkey participate in?
- What megatrends should I focus on in Turkey (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer landscape in Turkey 2026
Personal traits and values
Turks look for ways to simplify their life
Time for myself is priortised by Gen Z
Consumers feel it is important to experience cultures other than their own
Younger generations value online virtual experiences
Baby Boomers look forward to having an increased amount of spare time
Personal traits and values survey highlights
Home life and leisure time
Playing video games is a popular Millennials home activity
Consumers like engaging in personal interactions with friends
Turks seek getting the most value for money when travelling
Home life and leisure time survey highlights
Eating and dietary habits
Consumers in Turkey look for healthy ingredients in food and beverages
Millennials say that another person in at home is responsible for cooking for them
Consumers prepare meals themselves
Millennials are more likely to be vegan
Consumers are ready to pay more for products with superior taste
Eating and dietary habits survey highlights
Working life
Younger generations want to work with like minded people
Consumers want a job with a strong work-life balance
Millennials seek to be part of a cutting-edge company
Consumers expect to work from home in the future
Working life survey highlights
Health and wellness
Turks walk or hike for exercise
Massage remains a popular stress-reduction activity among older generations
Respondents think health and nutritional properties is the most influential product feature
Younger generations use apps to track health or fitness
Health and wellness survey highlights
Shopping and spending
Consumers attempt to adopt a minimalist way of living
Baby Boomers like to browse in stores even if they don't need to buy anything
Gen X seek products with easy to understand labels
Older generations say that buying eco-conscious products makes them feel good
Consumers often share/swap items or services
Gen Z regularly offer insights of a companies' offerings online
Consumers in Turkey highly trust friends and family recommendations
Consumers expect to increase spending on groceries the most
Baby Boomers show apprehension regarding their current financial condition
Shopping and spending survey highlights
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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