Consumer Lifestyle

Consumer Lifestyles in Vietnam

30 pages, May 2018

US$2,100

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At the same time, there are concerns about high income inequality.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Vietnam.

In addition to covering important core topics like household disposable income, consumer expenditure, savings and credit and housing and home ownership, this report also contains hard-to-find statistics on more specific consumer-related topics like eating and drinking habits, shopping habits, preferred types of stores and retail venues, clothing and fashion trends and descriptions of how consumers spend their leisure and recreation time.

A consumer segmentation section in the report breaks down the Vietnam’s consumers by specific age groups, ranging from babies and infants to pensioners; highlighting the factors that influence purchasing decisions and the products in greatest demand for each segment.

Use the Consumer Lifestyle in Vietnam report to answer questions including:

In what types of stores do consumers shop for food and drink?
Do commuters drive cars to work or take public transport?
How do ethnic groups influence consumer preferences and expenditure trends?
How many households own microwave ovens? Personal computers? Refrigerators?
On the whole, are the Vietnam’s consumers spenders or savers?
Where do consumers go on holiday and how much do they spend?
How well are consumers served by the Vietnam’s healthcare system?

Buy Consumer Lifestyle reports to:

Get a quick, clear and comprehensive understanding of consumer trends, attitudes and behaviour in Vietnam with relevant data conveniently laid out in a single, easy-to-read document
Immediately gain hard-to-discern insights from local analysts into the factors that influence daily decision-making processes of Vietnam consumers as they shop for and buy needed products and services
Save research time and effort by quickly identifying unique (or in some cases similar) consumer attributes and characteristics that explain the demand for specific products and services in Vietnam
Quickly grasp the dynamics and direction of Vietnam’s retail distribution network in order to understand how manufacturers and distributors get their products to consumers

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Consumer Lifestyles in Vietnam

LIFESTYLES IN VIETNAM

Chart 1 Consumer Lifestyles in 2018

TOP FIVE CONSUMER TRENDS

Consumer spending continues to rise

Young consumers driving spending growth

Growing internet access shaping new consumer habits

Rising home ownership among expanding middle class

Urbanisation driving changes in consumer profile

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)

Chart 2 Babies and Infants in Focus 2017-2030

Kids (3-7)

Chart 3 Kids in Focus 2017-2030

Tweens (8-12)

Chart 4 Tweens in Focus 2017-2030

Teens (13-17)

Chart 5 Teens in Focus 2017-2030

Young Adults (19-29)

Chart 6 Young Adults in Focus 2017-2030

Middle Youth (30-44)

Chart 7 Middle Youth in Focus 2017-2030

Mid-Lifers (45-64)

Chart 8 Mid-Lifers in Focus 2017-2030

Later-Lifers (65-79)

Chart 9 Late-Lifers in Focus 2017-2030
Chart 10 Life Expectancy 2017-2030

Seniors (80+)

Chart 11 Seniors in Focus 2017-2030

HOUSE AND HOME

The Home Space

Chart 12 Home Ownership 2017-2030
Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030

Running Costs

Chart 15 Household Running Costs 2017-2030

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

Chart 16 Disposable Income and Savings 2012-2017

SHOPPING

Main Household Shop

Chart 17 Household Shop by Retailer Type: 2017

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

Chart 18 Spending on Internet Retailing 2017

EATING AND DRINKING

Eating Habits

Chart 19 Consumer Spending on Food by Type: 2017
Chart 20 Total Consumer Spending compared to Spending on Food 2017

Drinking Habits

Chart 21 Consumer Spending on Drinks by Type: 2017
Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017

Investing in Yourself: Male Personal Grooming and Hygiene

Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017

Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 26 Obese and Overweight Population 2017 and 2020

Ethical Living

Sport and Fitness

LEISURE AND RECREATION

Leisure Time

Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017

Vacations

Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030

Opportunities for Celebrations and Gift-Giving

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Megatrends

Consumer Lifestyle

Consumer Lifestyles in Vietnam

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About This Report

New Report Guarantee

Overview

Why buy this report?

Consumer Lifestyle Reports provide current and detailed snapshots of the unique behaviours, attitudes and spending patterns of consumers in Vietnam.

Use the Consumer Lifestyle in Vietnam report to answer questions including:

Buy Consumer Lifestyle reports to:

Want to find out more about this report?

Table of Contents

Consumer Lifestyles in Vietnam

LIFESTYLES IN VIETNAM

TOP FIVE CONSUMER TRENDS

Consumer spending continues to rise

Young consumers driving spending growth

Growing internet access shaping new consumer habits

Rising home ownership among expanding middle class

Urbanisation driving changes in consumer profile

CONSUMER SEGMENTATION

Babies and Infants (0-2 years)

Kids (3-7)

Tweens (8-12)

Teens (13-17)

Young Adults (19-29)

Middle Youth (30-44)

Mid-Lifers (45-64)

Later-Lifers (65-79)

Seniors (80+)

HOUSE AND HOME

The Home Space

Running Costs

SPENDING AND SAVING

Attitudes towards Spending

Attitudes towards Savings

SHOPPING

Main Household Shop

Shopping for Big-Ticket Items and Personal Goods

Shopping Online

EATING AND DRINKING

Eating Habits

Drinking Habits

GROOMING AND APPEARANCE

Investing in Yourself: Female Personal Grooming and Hygiene

Investing in Yourself: Male Personal Grooming and Hygiene

Style Icons and Celebrity Influences

HEALTHY AND ETHICAL LIVING

Attitudes to Health and Wellbeing

Ethical Living

Sport and Fitness

LEISURE AND RECREATION

Leisure Time

Vacations

Opportunities for Celebrations and Gift-Giving

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics

Recently Viewed

Complete Catalogue

Consumer Lifestyles

Future Demographics