Consumer Lifestyles in Vietnam
Consumer Lifestyle
About This Report
May 2018Rising disposable incomes and surging optimism based on the country’s bright economic outlook have spurred consumer spending in recent years and this is expected to continue. An expanding middle class, a large cohort of younger consumers and rising urbanisation are driving increased demand for a wide range of modern goods and services. As internet access expands, online shopping is expected to become more prevalent. At the same time, there are concerns about high income inequality.
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Consumer Lifestyles in Vietnam
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Consumer Lifestyles in Vietnam
LIFESTYLES IN VIETNAM
Chart 1 Consumer Lifestyles in 2018TOP FIVE CONSUMER TRENDS
Consumer spending continues to rise
Young consumers driving spending growth
Growing internet access shaping new consumer habits
Rising home ownership among expanding middle class
Urbanisation driving changes in consumer profile
CONSUMER SEGMENTATION
Babies and Infants (0-2 years)
Chart 2 Babies and Infants in Focus 2017-2030Kids (3-7)
Chart 3 Kids in Focus 2017-2030Tweens (8-12)
Chart 4 Tweens in Focus 2017-2030Teens (13-17)
Chart 5 Teens in Focus 2017-2030Young Adults (19-29)
Chart 6 Young Adults in Focus 2017-2030Middle Youth (30-44)
Chart 7 Middle Youth in Focus 2017-2030Mid-Lifers (45-64)
Chart 8 Mid-Lifers in Focus 2017-2030Later-Lifers (65-79)
Chart 9 Late-Lifers in Focus 2017-2030Chart 10 Life Expectancy 2017-2030
Seniors (80+)
Chart 11 Seniors in Focus 2017-2030HOUSE AND HOME
The Home Space
Chart 12 Home Ownership 2017-2030Chart 13 Households by Type 2017
Chart 14 Households by Urban and Rural 2017-2030
Running Costs
Chart 15 Household Running Costs 2017-2030SPENDING AND SAVING
Attitudes towards Spending
Attitudes towards Savings
Chart 16 Disposable Income and Savings 2012-2017SHOPPING
Main Household Shop
Chart 17 Household Shop by Retailer Type: 2017Shopping for Big-Ticket Items and Personal Goods
Shopping Online
Chart 18 Spending on Internet Retailing 2017EATING AND DRINKING
Eating Habits
Chart 19 Consumer Spending on Food by Type: 2017Chart 20 Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 21 Consumer Spending on Drinks by Type: 2017Chart 22 Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017
GROOMING AND APPEARANCE
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 23 Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017Investing in Yourself: Male Personal Grooming and Hygiene
Chart 24 Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017Style Icons and Celebrity Influences
HEALTHY AND ETHICAL LIVING
Attitudes to Health and Wellbeing
Chart 25 Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030Chart 26 Obese and Overweight Population 2017 and 2020
Ethical Living
Sport and Fitness
LEISURE AND RECREATION
Leisure Time
Chart 27 Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017Vacations
Chart 28 Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030Chart 29 Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Opportunities for Celebrations and Gift-Giving
Related Reports
- Income and Expenditure: Vietnam | Jun 2018
- Economy, Finance and Trade: Vietnam | Sep 2019
- Households: Vietnam | Jul 2019