Consumer Values and Behaviour in Chile

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,325
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Chile report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Chile report answers:

  • How is the consumer mindset in Chile changing? In Chile, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Chile purchase decisions?
  • Where and how do consumers shop in Chile?
  • What health-related activities do consumers in Chile participate in?
  • What megatrends should I focus on in Chile (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Chile
Consumers in Chile are facing increasing  prices and rising costs
Gen X and millennials are most concerned about rising prices of everyday items
Chilean consumers also enjoy experimenting with novel goods
Over half of consumers in Chile indicate they have to trust the company they buy from
More than half of Chilian consumers are expecting to live better in the future
Baby boomers least optimistic about their finances
While at home, consumers in Chile happy to connect with friends or family virtually
Safe location is the most appreciated home feature among Chileans
Chileans cook or bake for themselves at least weekly
Only a small share indicate they prefer to order food over cooking
Busy millennials least able to find time for cooking
Chileans look for healthy ingredients in food and beverages
Work-life balance is a priority for Gen X
Chileans primarily value job security
Chilean Gen Zs expect training and learning opportunities in their careers
Consumers in Chile interact with their friends virtually; more than half at least weekly
Gen Z most engaged with their friends online
Chileans prioritise getting the best return on money spent when travelling
A third of baby boomers in Chile choose nature for their vocation
Half of consumers in Chile are physically active; walking, hiking and jogging weekly
Cycling seems to be a most appealing sport for millennials
Meditation an important stress reduction tool for Chileans
Chilean consumers are worried about climate change
Consumers actively engaged in adopting more sustainable behaviours
Chilean consumers motivated to utilise packaging that is environmentally sustainable
Gen X is most vocal about their views on social media
Third of consumers admit they browse stores even if they do not buy anything
Gen X most motivated to look for bargains
Consumers in Chile are willing to buy second-hand or previously-owned items
A third of millennials consistently look for products with private labels and lower prices
Chileans subscribe to digital platforms for streaming content
Consumers in Chile plan to increase spending on education
Gen Z in Chile have inclination to be experience seekers
Consumers are concerned regarding their current financial state
Less than a third of Chilean consumers indicate they sometimes rely on credit cards
Younger generations expect to increase overall spending
Chilean consumers actively manage data sharing and privacy settings
Baby boomers in Chile do not approve targeted ads
Consumers employ messaging or communication applications
Millennials are the biggest YouTubers
Gen Z most interested to use technology for their health
Nearly one third of consumers make purchases via social media platforms
Gen Z most likely to purchase an item through social networking sites
Share:

Buy Conumer Lifestyle overview reports to:

Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;