This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
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Overview:
Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries.
The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.
The Consumer Lifestyle in Germany report includes:
Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented
The Consumer Lifestyle in Germany report answers:
- How is the consumer mindset in Germany changing? In Germany, what are consumer attitudes towards “green” and sustainable products?
- What values influence consumers in Germany purchase decisions?
- Where and how do consumers shop in Germany?
- What health-related activities do consumers in Germany participate in?
- What megatrends should I focus on in Germany (and why)?
- How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
- My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
Consumer values and behaviour in Germany
Consumers are concerned about the rising costs of daily products
Younger generations believe their actions can drive positive change
German consumers like to try new products and services
Almost half of Millennials purchase from brands and companies they have trust in
Many consumers expect be happier than they are now
Older generations expect to have more free time for themselves
At home, consumers connect with friends or family virtually
Germans prefer to prepare a meal themselves
Almost 20% of consumers state that they do not like to cook
Younger generations are more likely to say they do not have time to cook
40% consumers in Germany look for healthy ingredients in food and beverages
Gen X are more likely to want to establish their own schedule
Germans primarily desire to ensure stability in employment
Younger consumers say they have a strict boundary between work and personal life
Consumers in Germany engage in online social activities
Younger generations socialise with friends online
Germans prioritise getting the best return on money spent when travelling
Older generations seek secure place to visit options when on vacation
Many consumers participate in walking or hiking
Younger generations choose to run or jog as exercise
Over 40% of consumers choose massages to improve wellbeing
Consumers in Germany are concerned about climate change
Consumers actively engage in adopting more sustainable behaviors
Consumers in Germany are motivated to opt for products that consume less energy
Consumers purchase products from companies aligned to their social and political values
Germans enjoy discovering good deals when shopping
Older generations try to purchase from local stores
Over 30% of consumers search for affordable and private label items
Low cost is prioritised over well-known brands
Many German consumers subscribe to online streaming services
A third of German consumers are set to increase spending on groceries
Gen Z is set to increase spending on clothing and footwear the most
Many consumers in Germany can regularly save a portion of their income
Younger generations count on financial backing or government subsidies
Younger generations plan to save money across the next 12 months
Germans actively manage data sharing and privacy settings
Baby Boomers state that tailored promotions utilising their search are intrusive
Over half of consumers use a communication or messaging app daily
Younger generations regularly use a communication or messaging apps
Younger generations read consumer reviews for products or services
Over 15% of consumers offer insights of a product or service online
Younger generations help to promote companies' social media
Buy Conumer Lifestyle overview reports to:
Gain a thorough knowledge of shifting consumer attitudes and habits and fill in information gaps to inform product/service development, market positioning and channel strategy.
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