Consumer Values and Behaviour in Hong Kong, China

June 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,325
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Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Hong Kong, China report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Hong Kong, China report answers:

  • How is the consumer mindset in Hong Kong, China changing? In Hong Kong, China, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Hong Kong, China purchase decisions?
  • Where and how do consumers shop in Hong Kong, China?
  • What health-related activities do consumers in Hong Kong, China participate in?
  • What megatrends should I focus on in Hong Kong, China (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Download Table of Contents
Scope
Consumer values and behaviour in Hong Kong
Hong Kong consumers more likely to take health and safety precautions when leaving home
Gen X more likely to feel under pressure to get things done than Gen Z
Consumers in Hong Kong like to try new products and services
Gen X like to try new products and services
Hong Kong consumers expect to be happier than they are now, in five years
Gen X have the most optimistic outlook for the next five years
At home, consumers connect with friends or family virtually
Safe location remains the most desired home feature in Hong Kong
Hong Kong consumers prefer to dine out at food establishments
Hong Kong consumers claim to be too busy to prepare meals
Millennials distrust their own cooking skills much more than baby boomers
Millennials in Hong Kong more likely to look for healthy ingredients in food and beverages
Younger generations expect to establish their own schedule
High salaries and job security top the list of work priorities in Hong Kong
Most Hongkongers say they have a strict boundary between work and personal life
Consumers more likely to regularly engage in social activities online
Gen X prefers interacting with companions face-to-face
Hong Kong consumers rank relaxation as their top travel consideration
Gen X seek immersion in local culture when on vacation
Hong Kong consumers more likely to participate in running
Gen X more likely to engage in athletic activities at least once a week
Consumers are interested in massages to improve wellbeing
Hong Kong consumers are worried about climate change
Consumers are actively pursuing environmentally-conscious lifestyles, particularly millennials
Gen Z most likely to repair broken items over buying a replacement
Gen Z Hong Kongers most likely to donate to non-profits and causes aligned with their values
Consumers in Hong Kong enjoy discovering good deals
Millennial Hong Kongers enjoy finding deals and more likely to browse without a need to buy
Consumers in Hong Kong look for items that have simple to comprehend labels
Younger generations more likely to regularly seek private label and low-cost products
Most Hong Kong consumers use online streaming services
Experiences ranked least likely to see increased spending by Hong Kong consumers
Millennials more likely to anticipate increased spending on education than any other group
Hong Kong consumers less concerned about their financial situation than the global average
Gen X are most comfortable with their current financial situation
Gen X expect to increase overall spending the most
Consumers in Hong Kong actively manage data sharing and privacy settings
Younger generations much less concerned with cultivating an online brand
Consumers in Hong Kong regularly utilise platforms for communicating digitally
Older g enerations more likely to use a fitness or health tracking app
Older generations more likely to use dating apps in Hong Kong
Hong Kongese consumers unlikely to share or retweet products
Older generations more likely to use social media to provide feedback on products
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