The constant value sales (2021 prices) of convenience stores rose for the first time during the review period in 2021, as the easing of pandemic restrictions led to an increase in on-the-go consumption and impulse purchasing. Demand was also boosted by a recovery in GDP.
The competitive landscape in convenience stores continues to be marked by consolidation, with chains – led by KOOP Targovia i Turizam AD – now accounting for close to 70% of retail value sales in this category. KOOP Targovia i Turizam AD now has more than 800 outlets.
Over the course of the review period, Bulgaria has experienced a significant wave of migration and low birth rates, shrinking its consumer base. The country’s population fell below seven million for the first time in decades during 2020 and continued to decline in 2021.
Convenience store constant value sales will expand at a modest pace during the review period. Urbanisation and emigration will continue to weigh on demand growth.
COVID-19 is expected to accelerate the adoption of delivery services by convenience stores, particularly among the larger chains and franchises. Many supermarkets and hypermarket chains have already adapted to this trend, as players in these channels typically have more advanced e-commerce and home-delivery services in place.
Over the forecast period, convenience stores are expected to put greater emphasis on selling fresh and healthy food and wellness-themed items in line with the population’s increasing health consciousness. This trend was already gaining traction in the review period, with leading players rethinking and implementing their strategies.
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Understand the latest market trends and future growth opportunities for the Convenience Stores industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Chained grocery retail outlets selling a wide range of groceries and fitting several of the following characteristics: Extended opening hours Selling area of less than 400 sq metres Located in residential neighbourhoods Handling two or more of the following product categories: audio-visual goods (for sale or rent), foodservice (prepared take-away, made-to-order, and hot foods), newspapers or magazines, cut flowers or pot plants, greetings cards, automotive accessories. Sales data excludes foodservice sales. Example brands include 7-Eleven, Spar. Note: The number of branches required to be termed chained varies from country to country but is usually ten or more. If a multinational is operating in the country, then this is included, even if there are fewer than ten outlets under the brand.See All of Our Definitions
This report originates from Passport, our Convenience Stores research and analysis database.
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