Denmark’s population reached 6.0 million in 2025, but it is only projected to grow to 6.1 million by 2040, a 2.3% rise at a 0.2% compound annual growth rate. The defining features of the market are a small, ageing and migration-dependent population, a society of single-person households, and a wealthy, high-cost, digitally advanced economy shaped by pharmaceutical giant Novo Nordisk.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PPT.
Overview:
Consumer Profiles reports provide key insights into the country's consumer landscape and uncover related business opportunities in 40 countries.
The Consumer Profiles offer valuable statistics and insights into key consumer indicators, linking household size, age, income, and spending patterns to behavioral trends and consumption habits. Utilizing a wide range of socioeconomic data, these reports quantify behaviors, preferences, and motivations both presently and forecasted across 40 markets. Analysis also encompasses Euromonitor’s lifestyles survey results, alongside the examination of longer-term shifts in consumer attitudes and behavior, analyzing their impact within each of the 40 countries. Consumer profiles are constantly changing, influenced by both socioeconomic factors and behavioral changes. Understanding these shifts is imperative for businesses to maintain competitiveness and adapt in order to capitalize on emerging opportunities.
The Consumer Profiles in Denmark report includes:
A high-level analysis of socioeconomic data, including insights on demographics, income and expenditure, households, and consumer lifestyles backed by both in-house statistics and survey data. It also provides a concise compilation of socioeconomic data, offering a snapshot of the consumer landscape today (2022) and in the future (2040). The report is also illustrated with relevant and actionable case studies
The Consumer Profiles in Denmark report answers:
- How consumers in Denmark are changing?
- What are key changes in Denmark population, society and generational structure and how it is affecting businesses?
- What is the household structure in Denmark and how it is changing consumer landscape?
- What are key income groups in Denmark? What is the outlook for the future?
- Where consumers are spending the money in Denmark?
- How is the consumer mindset in Denmark changing?
- In Denmark, what are consumer attitudes towards “green” and sustainable products?
- Where and how do consumers shop in Denmark?
Scope
Key findings
Key drivers affecting consumers in Denmark in 2025
How developments today shape consumer of tomorrow
Today 2025: Population growth is increasingly reliant on migration
Denmark’s population is ageing as birth rates fall and Danes live longer
High cholesterol is a key health risk factor for Danes
Tomorrow 2040: Old-age dependency set to rise in line with increasing life expectancy
Gen Z set to become the biggest influence on the market by 2040
Copenhagen is expected to remain the central economic force in Denmark
Opportunities for growth
Case study: Nuori launches bio-active facial cream
Today 2025: Fewer couples having children as priorities change
Single person households on the rise as the population ages
Housing costs expected to continue rising
Tomorrow 2040: Danish households will remain among the most affluent in Europe
Businesses can benefit from targeting older household heads and women
Danish households are well connected
Opportunities for growth
Case study: Salling Group A/S aims to meet the evolving needs of Danish households
Today 2025: Disposable income rises despite an increase in unemployment
Most Danes are concerned that the cost of living is going up
Baby boomers are the big spenders against a backdrop of economic uncertainty
Tomorrow 2040: Urban-rural income gap set to widen
Wealth is set to accumulate among middle-aged and older consumers
Copenhagen to remain the central economic force as expenditure rises
Opportunities for growth
Case study: Swedish fast-fashion retailer Lindex opens first store in Denmark in 2025
Key findings consumer survey
Healthy, organic and quality products encourage Danes to spend more
Nearly two-thirds of Danes remain concerned about rising prices
Environmental concerns are rising but remain below global averages
Confidence remains solid with many consumers in a position to save
Danes prioritise a strong work-life balance
Opportunities for growth
Case study: MobilePay helping to make Denmark a cashless society
Key takeaways
Buy Consumer Profiles reports to:
Gain a thorough knowledge of shifting consumer landscape and attitudes s and fill in information gaps to inform product/service development, market positioning and channel strategy.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!