100% Optical is Europe's fastest growing optical event that bring together 10,657 UK and international visitors with more than 250 exhibitors to explore the latest trends in the eyewear industry. The 10th edition of 100% Optical will take place on 24-26 February in London. Don't miss out on the 10 year anniversary special show.
Session title: Top 2024 Consumer Trends: Strategies to stay ahead in Eyewear
Session description: 2024 Global Consumer Trends reflect the huge impact of Artificial Intelligence, sustainability and social, economic, and political factors on consumer behaviour and priorities.
While businesses need to step up incentives and innovate around affordability as shoppers relentlessly hunt down deals, premium experiences are where the real value story of optics needs to be.
Consumers are seeking to improve their health and wellbeing by taking a break from the mundane. In optical, it's all about making eye health part of the every day agenda.
Consumers are seeking feel-good moments to take their minds off everyday stressors. Optical brands need to find opportunities to infuse some fun and distract consumers to ultimately make a memorable impact.
Join us to uncover the biggest consumer trends for the eyewear industry in 2024. Explore how digital and consumer behaviour shifts that will impact your business strategy through specific examples and case studies.
Register HERE.
