The global households composition is being reshaped by technology, demographics and economics, resulting in changing familial structure and attitudes towards home. With consumers increasingly valuing ownership over renting, home is being entrenched as an important place for work, study and entertainment, and many opt for simplicity and smart home functionality. Singleton households are on the rise, and there will be key milestones reached in possession of household durables and homeownership.
This report comes in PPT.
Growing global population is fuelling demand for housing. As a result, global housing stock reached 2.2 billion units in 2021. Much of the increase occurred in emerging and frontier markets, where governments are implementing housing programmes to provide adequate homes for swelling urban populations.
Over 2000-2021, the number of household heads aged 60+ has more than doubled in Asia Pacific, reaching 315 million in 2021. Health concerns among this age cohort are set to fuel demand for products and services related to health and wellness. Meanwhile, the strive towards self-fulfilment and self-development is expected to boost digital adoption and drive demand for digital appliances tailored for seniors.
The number of couples with children will reach one billion worldwide by 2036 and will be the most prevalent household type throughout the period. Nevertheless, the number of single person households will grow the fastest. Nearly 88% of new single person households will appear in emerging and developing countries over 2021-2040.
The proportion of households with a laptop in emerging and developing markets is forecast to surpass 65% in 2040. Rising laptop penetration is expected to help develop consumers' ICT skills, improve education reach and spur e-commerce among developing countries' citizens.
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