Global Household Trends

June 2023

Households globally are transforming in a fast-paced world, being reshaped by demographics, socioeconomic factors and technology. As consumers seek better opportunities for education and employment, movement towards urban areas will be strong. Interest in devices and durables that complement consumers’ lifestyles remains significant. Thus, with changing consumer priorities and increasing access to basic amenities, the household structure is evolving, along with homes becoming sanctuaries of comf

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Key Findings

Household structure and composition continues to evolve and transform

Couples with children accounted for over 30% of all household types in 2022, but the global average household size is expected to reduce to 3.2 persons in 2040, with rapid growth in single-person households, along with ageing populations and a decline in the average number of children per household, especially in Asia Pacific and the Middle East and Africa.

Over two thirds of global apartment dwelling households to be in Asia Pacific in 2022

Though houses remain the leading dwelling type in 2022, the number of households living in apartments almost doubled between 2000 and 2022, to reach 859 million. Asia Pacific has 68% of such households, owing to changing lifestyles, urbanisation, population density and limited space for houses in cities. Also, while smaller apartments have had a higher prevalence historically, bigger dwelling units are set to grow in number in the forecast period.

Homes see upgrades in household durables and devices

Consumers are benefiting from increasing access to household facilities and internet access, and are equipping their homes with gadgets that complement their lifestyles. Consumers are opting for products that save time and offer convenience, and are thus eschewing single-use durables based on older technology. Instead, they are seeking digital devices that aid work, productivity, communication and social interaction.

In four decades (2000-2040), the number of households with female heads is forecast to grow by 137%

The share of households with female heads of is predicted to increase to 28% in 2040, reaching 801 million. The migration of male household members to urban areas in search of better employment opportunities is leading to women taking charge of households, such that they are considered the head of the household and take the key decisions for the family.

Scope
Key findings
Key trends in brief
Global household snapshot
Area of opportunity
Two in five households were constituted by couples with children in 2022
Over two-third of global apartment-dwelling households were in Asia Pacific in 2022
Skize offers tailor-made products for UK city balconies
Modern lifestyles leading to well-equipped kitchens
Household size to continue shrinking
More women step up to manage household affairs
Yuhan-Kimberly empowering female leaders in South Korea
Evolving technology causes the demise of single-function devices
Top five trends impacting economies, business and consumers
Child-free households to be a prevalent social structure
Child-free households: Most prominent in emerging and developing countries
EROC Philippines targets smaller households with affordable smart air fryer
Big city living: Sprawling and towering
Big city living: Desire for better lifestyle fueling growth
The Plant Store: Ready-made urban jungle for overwhelmed city dwellers in Chile
Essential access for all: Possession of household facilities increases
Essential access for all: Contributing factors to growing possession of durables
Innovative device turns salt lake water into rain for agriculture
Digital households benefiting from evolving digital ecosystem
Netflix subscription adjustments cater for low-income regions and families
Bike, ride or drive: Satisfying the need for mobility through increased possession
Over one billion Uber rides in Africa as mobility demand grows
Possession of bicycles is led by European countries, owing to cycling culture
Key trends in brief
Number of households
Average household size
Possession of household durables
Average number of children per household
Housing completions
Urban households
Households with electricity
Rural households
Average size of urban household
Households by type: Single-person
Households by type: Couples with children
Households by type: Couples without children
Households by type: Single-parent family
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