Global Household Trends

Key Findings

Asia Pacific breaks 600 million urban households milestone

In 2019, Asia Pacific, the world’s most populous region, reached 611 million urban households, breaking the 600 million barrier for the first time. Of the world‘s 10 largest megacities by population, Asia is home to seven. The region offers massive potential across numerous household segments, from appliances and household goods, to internet retail and leisure.

Single-person households will reach 550 million by 2040

Households with a single person will surge in number through to 2040, growing faster than any other home by persons over 2019-2040. By 2040, the single-person household will represent 20.6% of all households. This will increase demand for single-serving FMCGs, smaller appliances and smaller housing.

80% of households will have water supply by 2032

Continually improving infrastructure globally will see an increase in the number of households with water supply. The highest leaps in water access will be among households in Asia, Africa and the Middle East. This rise will expand the consumer market for water-dependent appliances, such as washing machines and dishwashers.

Household heads aged 60+ at almost 40% of homes in developed world

Household heads aged 60+ are set to dominate the demographics of the developed world, where the proportion of household heads aged 60+ reached 38.4% of all households in 2019. Demand for tailored housing and healthcare solutions is rising as a result.

Household heads with higher education to reach 450 million in 2039

The world’s household heads will be much better educated by 2040. Household heads with higher education will reach a record total of 450 million by 2039. As a result, labour markets will become stronger due to the rise in better-qualified personnel, while rising literacy will improve consumption of online services.