Due to the reduced impulse and on-the-go consumption occasions in 2020 as a result of Coronavirus (COVID-19), impulse ice cream sales recorded declining sales, so that the overall market also registered a negative performance in this year. With more consumption moving into the home environment, however, take-home ice cream enjoyed positive growth. Ice cream and frozen desserts is expected to return to positive growth rates from 2021.
This report comes in PPT.
Ice cream and frozen desserts saw fluctuating fortunes over the 2015-2020 period, with Russia emerging from recession at its start (boosting 2016 sales), then hosting the soccer World Cup in summer 2018 and COVID-19 hitting the region in 2020. The relatively weak regional performance in 2019 was largely a consequence of a sharp sales decline in Russia in the year after the World Cup.
Impulse ice cream, which makes up more than two thirds of overall market retail value, was unduly hit by the COVID-19 virus and the measures taken across the region to try and contain its spread. Although grocery stores were generally allowed to remain open, some retail outlets were forced to close, and people were out and about in public a lot less than usual, significantly reducing consumption occasions for impulse products and therefore also their sales.
On the other hand, take-home ice cream – with consumers spending much more time in their homes than usual due to lockdowns, quarantines and remote working/learning – actually turned in a much better performance than a year earlier during 2020. Consumption occasions moved into people’s homes, with consumers seeing these products as affordable treats and indulgences.
A regional CAGR of 3% is expected over 2020-2025, with all product areas recording positive CAGRs. Take-home ice cream will continue to see positive growth, while impulse ice cream will return to recording increasing sales from 2021. There is believed to be potential for the trend towards healthier products in the category to develop over the forecast period, with industry players likely to target consumers looking for such products, although this category’s products will also continue to be ones that often represent impulse or indulgence purchases.
In packaged food we consider two aspects of food sales: 1) Retail sales. 2) Foodservice. Retail sales is defined as sales through establishments primarily engaged in the sale of fresh, packaged and prepared foods for home preparation and consumption. This excludes hotels, restaurant, cafés, duty free sales and institutional sales (canteens, prisons/jails, hospitals, army, etc). Our retail definition EXCLUDES the purchase of food products from foodservice outlets for consumption off-premises, eg impulse confectionery bought from counters of cafés/bars. This falls under foodservice sales. For foodservice, we capture all sales to foodservice outlets, regardless of whether the products are eventually consumed on-premise or off-premise. Foodservice sales is defined as sales to consumer foodservice outlets that serve the general public in a non-captive environment. Outlets include cafés/bars, FSR (full-service restaurants), fast food, 100% home delivery/takeaway, self-service cafeterias and street stalls/kiosks. Sales to semicaptive foodservice outlets are also included. This describes outlets located in leisure, travel and retail environments. 1) Retail refers to units located in retail outlets such as department stores, shopping malls, shopping centres, super/hypermarkets etc. 2) Leisure refers to units located in leisure establishments such as museums, health clubs, cinemas, theatres, theme parks and sports stadiums. 3) Travel refers to units located in based in airports, rail stations, coach stations, motorway service stations offering gas facilities etc. Beyond the scope of the foodservice research are captive foodservice units that serve captive populations around institutions such as hospitals, schools, and prisons. This is also known as institutional sales.
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