Strategy Briefing

Income and Expenditure in Middle East and Africa

Jan 2020

US$1,325

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Africa and the Middle East’s growing population and high levels of unmet potential all make the region an exciting prospect. However, despite a growing middle class, the largest population growth in 15 out of 20 countries is the lowest income group. There are extreme income inequalities which are set to increase – necessitating a granular approach to targeting consumers. The gender income gap is set to narrow and spending on family goods and services are particularly bright.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Key Findings

Disposable income grows but remains the lowest globally

Total disposable income is set to rise by just under 40% in real terms over the forecast period. This puts the Middle East and Africa (MEA) region in second place globally in terms of real gain behind Asia Pacific. However total income per household remains the lowest globally, at less than USD10,000. The region also has the highest spending on essential goods.

Due to dynamic population growth all classes are growing, but the most dynamic growth will be in lowest economic groups

Spending on essentials such as food and drink, housing and clothing accounts for almost 60% of spending across the region. With the rapid expansion of the lowest economic classes, this is not set to change significantly in the forecast period – with 15 out of 20 key countries seeing the most dynamic growth in consumer group E. In many countries, close to 70% of the population live on less than USD5,000 per year.

Big income disparities and rising income inequality

Huge levels of income inequality exist across the region, and this is set to increase to 2030, leading to more polarised consumption. Companies wanting to implement successful business strategies will need to adopt a targeted, granular strategy.

Gender gap is declining, although a big disparity still exists

A combination of economic growth, urbanisation, a shift from oil dependency, growth in educational opportunities for women and other societal changes across the region has meant that more women are entering the workforce, and the gender gap is decline.

Families and extended households remain dominant

Extended households and families remain the leading types of households, despite dynamic growth in single-person households. This presents opportunities for family-oriented goods and services.

Want to find out more about this report?

Request more information

Introduction

Scope

Key findings

Regional Overview

Disposable income remains lowest globally, but is set to grow

Lowest levels of savings globally

Governments target the female workforce

Healthy growth in consumer expenditure

Regional Consumer Expenditure

MEA spending on essentials remains highest globally

Economic and political uncertainty hamper growth

Huge disparities in consumer expenditure by decile

Opportunities for family-orientated goods and services

Regional Distribution of Income

People aged 15-19 set to enjoy the fastest income growth

Class E set to expand fastest and remain largest across the region

Successful strategies need to focus on the lowest income groups

Huge inequalities across the region

Gap forecast to shrink by 2030

Country Snapshots

Algeria: share of income and wealth of the middle segment

Algeria: middle-income households

Algeria: essential spending by middle-income households

Cameroon: share of income and wealth of the middle segment

Cameroon: middle-income households

Cameroon: essential spending by middle-income households

Egypt: share of income and wealth of the middle segment

Egypt: middle-income households

Egypt: essential spending by middle-income households

Iran: share of income and wealth of the middle segment

Iran: middle-income households

Iran: essential spending by middle-income households

Israel: share of income and wealth of the middle segment

Israel: middle-income households

Israel: essential spending by middle-income households

Kenya: share of income and wealth of the middle segment

Kenya: middle-income households

Kenya: essential spending by middle-income households

Morocco: share of income and wealth of the middle segment

Morocco: middle-income households

Morocco: essential spending by middle-income households

Nigeria: share of income and wealth of the middle segment

Nigeria: middle-income households

Nigeria: essential spending by middle-income households

Saudi Arabia: share of income and wealth of the middle segment

Saudi Arabia: middle-income households

Saudi Arabia: essential spending by middle-income households

South Africa: share of income and wealth of the middle segment

South Africa: middle-income households

South Africa: essential spending by middle-income households

Tunisia: share of income and wealth of the middle segment

Tunisia: middle-income households

South Africa: essential spending by middle-income households

UAE: share of income and wealth of the middle segment

UAE: middle-income households

UAE: essential spending by middle-income households

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Strategy Briefing

Income and Expenditure in Middle East and Africa

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Key Findings

Disposable income grows but remains the lowest globally

Due to dynamic population growth all classes are growing, but the most dynamic growth will be in lowest economic groups

Big income disparities and rising income inequality

Gender gap is declining, although a big disparity still exists

Families and extended households remain dominant

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Regional Overview

Disposable income remains lowest globally, but is set to grow

Lowest levels of savings globally

Governments target the female workforce

Healthy growth in consumer expenditure

Regional Consumer Expenditure

MEA spending on essentials remains highest globally

Economic and political uncertainty hamper growth

Huge disparities in consumer expenditure by decile

Opportunities for family-orientated goods and services

Regional Distribution of Income

People aged 15-19 set to enjoy the fastest income growth

Class E set to expand fastest and remain largest across the region

Successful strategies need to focus on the lowest income groups

Huge inequalities across the region

Gap forecast to shrink by 2030

Country Snapshots

Algeria: share of income and wealth of the middle segment

Algeria: middle-income households

Algeria: essential spending by middle-income households

Cameroon: share of income and wealth of the middle segment

Cameroon: middle-income households

Cameroon: essential spending by middle-income households

Egypt: share of income and wealth of the middle segment

Egypt: middle-income households

Egypt: essential spending by middle-income households

Iran: share of income and wealth of the middle segment

Iran: middle-income households

Iran: essential spending by middle-income households

Israel: share of income and wealth of the middle segment

Israel: middle-income households

Israel: essential spending by middle-income households

Kenya: share of income and wealth of the middle segment

Kenya: middle-income households

Kenya: essential spending by middle-income households

Morocco: share of income and wealth of the middle segment

Morocco: middle-income households

Morocco: essential spending by middle-income households

Nigeria: share of income and wealth of the middle segment

Nigeria: middle-income households

Nigeria: essential spending by middle-income households

Saudi Arabia: share of income and wealth of the middle segment

Saudi Arabia: middle-income households

Saudi Arabia: essential spending by middle-income households

South Africa: share of income and wealth of the middle segment

South Africa: middle-income households

South Africa: essential spending by middle-income households

Tunisia: share of income and wealth of the middle segment

Tunisia: middle-income households

South Africa: essential spending by middle-income households

UAE: share of income and wealth of the middle segment

UAE: middle-income households

UAE: essential spending by middle-income households

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Global Survey Reports

Economies and Consumers

Recently Viewed

Complete Catalogue