The ongoing cost-of-living crisis is expected to impact consumer demand in 2024. To counter this, companies can focus on B2B sales channels, particularly in the offices and healthcare sectors, which are forecast to maintain steady revenue growth.
The global economic outlook continues to improve, as easing inflation, improved supply conditions and strong labour markets in advanced economies support real income gains, consumer spending and other economic activities in the first quarter of 2024.
Rising geopolitical tensions and economic multipolarity are adding to trade restrictions, shifting the flows of global trade and investment, and hindering economic growth. Against the backdrop of this new global reality, over the long term, companies and countries will continue to follow a globalisation reset strategy, with economic diversification and supply chain security being the key priorities.
Global inflationary pressures are forecast to moderate further in 2024. Under the baseline scenario, global inflation is forecast to stand at 5.4% in 2024 and trend down further to 3.6% in 2025. Lower energy prices, slower consumption growth and normalisation of manufactured goods prices are contributing to lower inflationary pressures.
This year’s commodity market outlook remains highly uncertain. As consumers and businesses continue to grapple with lingering cost pressures and high interest rates, subdued global economic activity is set to translate into softer commodity demand.
Find the latest Q1 projections for GDP growth and inflation in 2024 to help your strategic planning.