Middle East Consumers Choose Drink Brands that Resonate with Their Values
Alexandra Molokova
More Middle Eastern consumers are looking for brands that align with their values, for example local sourcing and sustainability. In an age of social media, consumers are looking beyond pricing when making drink brand choices, and seeking those brands that resonate more with their values.
ペットケア市場の最新動向：成長を続ける世界市場と猫が牽引する日本市場
Megumi Matsunaga
世界中でインフレが続く中、2023年もペットオーナーは価格上昇に対して強い耐性を見せた。ペットの家族化が進んでいることで、高品質で栄養価の高い機能性ペットフードが引き続き求められている。今後もペット飼育数の増加が見込まれる世界市場と、販売チャネルに変化が見られる日本市場について、それぞれのトレンドを解説する。
Embedded Finance Powered Transformation Across Travel – Intermediaries, Lodging, Shopping, and Food and Dining
Prudence Lai
Travel finance is an important component, impacting overall customer satisfaction across travel verticals. Analysis in this article focuses on embedded finance in travel intermediaries, lodging, shopping, and food and dining, ranked the top four verticals by market value size in 2023.
东亚主要旅游目的地入境游支付体验分析（上篇）
Prudence Lai
快捷、安全、丝滑的付款流程无疑会让旅游体验变得更好。相反，速度慢、没有安全保障和不顺畅的支付流程会严重影响整个行程的体验感，比如遇到预定失败、诈骗、金融骗局等问题。 本篇文章中，欧睿专家基于自己在几个东亚旅游市场的休闲和商务旅行中支付方面的体验，深度解析了支付在接待国际游客方面的发展情况和关键问题。
The NIO Way to Amplify Customer Loyalty in China’s EV Market
Prudence Lai
Mobility brands are looking at novel ways to interact with customers along their journey, as well as enhance consumers’ lifetime value. China’s Electric Vehicle (EV) player NIO is shifting away from a traditional dealership model and embracing the user operations model for client acquisition, building its own strong community of “super fans” to help drive customer loyalty.
Food and Ingredients Europe Webinar Series: Building Sustainable Brands
Linda Lichtmess
The Fi Webinar Series covers key food and beverage market topics, offering attendees the opportunity to get up to speed on marketing strategies, ingredient sourcing, and product development.
eTail London 2024
Marija Milasevic
Since 1999, eTail has been the gathering place for top retail leaders, serving as the hub for cutting-edge eCommerce and digital marketing strategies.