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Brazil

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Article

Das inovações frugais para as ágeis

Euromonitor International

Euromonitor International

23 Aug 22

Ganham tração estruturas descentralizadas de pequenas unidades de tomada de decisão, capacitadas para impulsionar mudanças no aparato corporativo e contornar partes da burocracia, mas mantendo a devida diligência.

Article

Nostalgia e escapismo em momentos de crise

Euromonitor International

Euromonitor International

11 Aug 22

As gerações que se tornaram adultas e financeiramente autônomas nas duas primeiras décadas dos anos 2000 vivenciaram no Brasil um longo período de crise a partir de 2014. As expectativas sobre uma retomada econômica apontavam para um futuro mais promissor a partir de 2019, mas a pandemia da COVID-19 superou as piores expectativas em termos macroeconômicos e também trouxe preocupações redobradas com a manutenção da saúde. Soma-se a esse cenário a tensão da guerra na Ucrânia e a escalada global da inflação.

Article

Home Care Wipes in Brazil: Understanding Culture to Achieve Growth

Paula Ferolla Correia

Paula Ferolla Correia

11 Jan 22

The COVID-19 pandemic has driven demand for wipes in Brazil. But growth faces a significant cultural barrier - traditional Brazilian cleaning habits - which manufacturers need to understand and direct in order to optimise market potential.

Article

E-Commerce in Brazil Driven by Mobile Solutions and Diversification of Services

Marília Borges

Marília Borges

18 Jun 21

Brazil is the largest Latin American e-commerce market when it comes to remote purchases, totalling USD79.7 billion in 2020. Digital inclusion in Brazil was led by the increasing penetration of smart devices over the last decade, especially…

Article

Soluções mobile e diversificação de serviços impulsionam e-commerce no Brasil

Marília Borges

Marília Borges

18 Jun 21

O Brasil é o maior mercado de e-commerce da América Latina quando se trata de compras remotas*, totalizando US$ 79,7 bilhões em 2020. A inclusão digital no Brasil foi liderada pela crescente penetração de dispositivos inteligentes na última década,…

Article

Product Availability in Brazil: What Is In-Demand?

Euromonitor International

Euromonitor International

9 Feb 21

Brazil saw a recent spike in cases of Coronavirus (COVID-19) due to a new variant of the virus which is potentially more transmissible. Despite limited restrictions being imposed in the country in response to this surge, online product availability…

Article

Cooking Ingredients and Meals: Health Imperative for Future Growth in Latin America

Euromonitor International

Euromonitor International

28 Jan 21

According to Euromonitor’s latest research on Latin America, demand for cooking ingredients remains buoyant, despite economic challenges and the disruption posed by Coronavirus across the region. But for future growth, health is clearly an area that needs to be addressed now, ahead of new legislation in countries such as Brazil, Mexico, Argentina and Chile coming into effect.

Article

The Impact of Coronavirus in Brazil: Uneven Prospects Across Industries

Euromonitor International

Euromonitor International

14 Apr 20

This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. As the coronavirus (COVID-19) incidence advances in Brazil, economic fallout and major impacts are expected in different consumer goods and services…

Article

What to Expect From Black Friday in Brazil in 2019

Marília Borges

Marília Borges

21 Nov 19

Although not traditionally a Brazilian date, Black Friday was adopted by retailers some years ago. The strategy to boost sales in a month without much consumption historically has paid off. Today, it is one of the main retail events in Brazil,…