Cannabis Beverages: Raising a Glass to New Rituals and Disrupting Drinks Ecosystems
Spiros Malandrakis
Cannabis drinks, still relatively niche and only accounting for a low share of cannabis sales in the markets where they are available, hold the potential to disrupt established drinks ecosystems and the traditions surrounding them, starting with alcoholic drinks.
Global Trends in Cannabis: The Next Big Markets
Euromonitor International
In this article, we identify eight of the next most significant prospective markets for cannabis in 2023.
Three Challenges To Delivering Consumer Need States
Shane MacGuill
Outcome-orientated, need states positioning is more and more visible across fmcg industries, as brand owners expand the framework into an increasingly divergent range of categories. Consumers are increasingly primed to focus on the desired outcome or intention of their consumption, with nuance, and are beginning their purchase and consumption journeys working back from this point.
International Cannabis Business Conference
Euromonitor International
The rich cannabis history and culture in Barcelona make it the perfect backdrop to the International Cannabis Business Conference which is being held on March 9, 2023. They have partnered with Spannabis, Europe’s top cannabis expo, to form a super-conference that is a must-attend for anyone that is serious about succeeding in the emerging cannabis industry.
Global CBD Market 2023: Opportunities Across FMCG
Erwin Henriquez
As cannabis starts to appear in the headlines around the world, both consumers and companies have started to show interest in experimenting with cannabis products.
Key Trends for Cannabis in Japan: New Regulation and New Opportunities in 2023
Tomomi Fujikawa
In 2022, Euromonitor researched the Japanese cannabis market for the first time. While only in its initial stages, there are high growth opportunities, particularly among health-conscious Japanese consumers, given inherent demand for better sleep and pain relief.
Four Key Drivers of Consumer Need States
Shane MacGuill
What are need states, and why do they matter? Read on to understand the concept, its impact on product development, and crucially, why it cannot be ignored.
CBD + Hemp Workshop
Euromonitor International
CBD + Hemp have been a big topic in recent years and especially lately as the industry keeps up with legislations and looks to further regulate the market. It is important to be on top of the latest news and come together to move forward and grow within the industry.
Cannabis in Poland: Big Opportunities Come With Risks
Dmitrij Gerok
The US dominates the global cannabis market, generating 81% total value share in 2021. At the same time, European countries account for 8% share of worldwide value following Canada with 9%. Poland is responsible for an 8% value share of European countries; adult-use is prohibited by law, medical cannabis is only legal with a prescription, while CBD is freely available.