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Article

Unlocking Growth in the Fast-Changing Tier II Cities in India

Vishnu Vardhan

Vishnu Vardhan

17 Dec 21

Tier II cities are the next hotbeds of growth for food manufacturers, especially over the next 5 to 10 year period. The increased penetration of e-grocery companies and consumers’ changing attitudes towards health in tier II cities is burring lines between tier I and II cities in terms of product adoption. Tier II consumers’ increased exposure to premium food and healthier ingredients have made these markets lucrative for health focused companies to enter.

Event

Indspirit India 2021

Euromonitor International

Euromonitor International

New Delhi, India 17 Dec 21 | UTC Time: 03:30 AM

NDSPIRIT 2021 is a trade event aimed towards bringing the doyens of the spirits, beer, and wine to network with the trade, international companies, top duty-free executives; discuss issues of this emerging market, and share knowledge with the trade.

Article

India to Generate an Additional INR 7 Trillion E-Commerce Sales by 2025

Euromonitor International

Euromonitor International

23 Sep 21

India is expected to generate an additional INR7 trillion in online sales by 2025, according to new data from global market research company Euromonitor International. In a new report, “Top Trends Influencing India’s FMCG Industries in 2021,” Euromonitor identifies the most impactful trends shaping the future of India’s fast-moving consumer goods (FMCG) markets, helping companies define priorities and opportunities in a post-pandemic environment.

White Paper

Top Trends Influencing India’s FMCG Industries in 2021

Vishnu Vardhan

Vishnu Vardhan

23 Sep 21

India has been one of the worst affected countries by the pandemic and is expected to be hit by a damaging third wave by the end of 2021. This white paper focuses on how COVID-19 has impacted India's consumer-driven industries while offering solutions around how companies can embrace new trends and maintain customer loyalty.

Article

Indian Rural Consumers: Why it Makes Sense to Target the World’s Largest Rural Market

An Hodgson

An Hodgson

28 Jul 21

India is home to the world’s largest rural population, with 878 million rural dwellers accounting for 65% of the country’s population in 2020. Despite urbanisation, over half (53.6%) of India’s population - some 835 million people - will still be…

Article

インドにおける韓国食品の台頭と未来

Euromonitor International

Euromonitor International

8 Jul 21

※本記事は英語でもご覧頂けます:The Rise and Future of Korean Food in…

Article

The Rise and Future of Korean Food in India

Euromonitor International

Euromonitor International

30 Jun 21

In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…

Article

Coronavirus: How Digitalisation, Localisation and Reverse Migration are Shaping FMCG in India, One Year On

Vishnu Vardhan

Vishnu Vardhan

29 Apr 21

One year on from the onset of the Coronavirus (COVID-19) pandemic in March 2020, India is in the throes of a devastating second wave, now the country with the second-highest number of cases, with a record-high number of infections and complete or…

Video

COVID-19 Accelerating Demand for E-Commerce and Immunity Boosting Ingredients in India

Euromonitor International

Euromonitor International

15 Jan 21

Alcoholic Drinks was one of the few industries in India not disrupted by e-commerce, but COVID-19 has accelerated the growth of ecommerce in this sector. Similarly, COVID-19 is increasing the demand for immunity boosting ingredients in food products,…