MZ 세대에 이어 요즘 ‘알파세대’라는 표현을 자주 듣는다. 현재 초등학생으로 대표되는 알파세대는 과거와 달리, 이미 주체적인 소비생활을 하면서 국내 리테일 시장에서 생각지 못한 다양한 트렌드를 만들어가고 있다.
アジア太平洋地域は、世界最大のRTDコーヒー市場だ。2020年の小売販売量は45億リットルに達し、世界の総販売量の約80%に及ぶ。同市場を支えているのは、世界の総販売量の半分以上を占める、最大市場国の日本である。しかし、アジア太平洋地域の市況は徐々に変わりつつある。
As more European luxury brands tap South Korean celebrities as brand ambassadors, this podcast explores the growing influence of South Korean culture in fashion and beauty. The podcast also seeks to distinguish between what European and South Korean consumers look for in the luxury brands they choose and value.
※本記事は英語でもご覧頂けます:Impacts on South Korea’s E-commerce Market After Shinsegae’s eBay Korea…
In 2020, COVID-19 led lockdown accelerated the advocacy and acceptance of Korean culture in India. Home isolation gave the time and opportunity to the Indian consumers to deep dive into the Korean culture through K-Dramas and K-Pop and experience it…
South Korea’s e-commerce market has shown tremendous growth over the past decade. As it reaches maturity, it will become more challenging for retailers to take market share away from competitors, especially among the top players unless a…
Even amid the COVID-19 pandemic, the pet care market is set to record the highest value growth in 2021 globally over the last decade. This is due to people relying more on their pets to overcome loneliness during lockdown. South Korea…
This article is part of a series on COVID-19 focusing on how the outbreak is affecting industries. Please note the selected goods data used is through 23 February 2020. While originating in China, COVID-19 quickly spread to South Korea, with the…