Kidults are Driving Sales of Toys and Games
Wee Teck Loo
Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Toy companies are now launching products that are designed exclusively for these kidults.
Discovering Investment Opportunities in Esports
Alan Rownan
In this webinar, speakers will be providing insights that will help organisations from a range of sectors understand and navigate this emerging space as well as focusing on direct implications on the traditional professional sports industry.
Pandemic Confinement Creates the Perfect Backdrop for Nostalgia in Western Europe
Nina Marston
Nostalgia in Western Europe had been growing in popularity over the past few years, but since the world was beset by Coronavirus (COVID-19), consumers have increasingly turned to the past to give themselves a sense of stability and manage their…
Games como plataforma de branding: uma linha tênue entre entretenimento e fadiga digital
Angélica Salado
Este artigo foi originalmente publicado em Meio & Mensagem. Quando a pandemia do COVID-19 colocou o Brasil em isolamento social, muitos acreditavam que seria só por algumas semanas e, em breve, tudo voltaria ao normal. Mal sabíamos que 2020…
Reimagining Licensing in Toys and Games: The Rise of New Players and Challenges for Established Powerhouses
Jorge Araya
Captive audiences at home in 2020 have been reshaping the business of entertainment. Where children (and adults) consume content influences their interests, shopping, and playtime. For the licensing business, new routes to consumers are both an…
Booming E-sports Industry Takes Indonesia by Storm
Euromonitor International
Indonesia’s video games industry is expected to double through 2024 to reach USD2.5 billion. In 2019, Indonesia recorded the 4th largest video games revenue in Asia after China, Japan, and South Korea, leading in South East Asia by quite a…
E-Sports Growing in the Midst of Coronavirus
Per Brandberg
Before the coronavirus pandemic, e-sports was a growing industry in terms of both popularity and value, with the prize pools for e-sports events broke the 34 million dollar mark in 2019. As consumers are starved for live events during COVID-19,…
The World of E-sports: Defining Growth, Risks and Opportunities
Euromonitor International
E-sports is a growing multibillion-dollar industry, creating opportunities for brands across all industries. Join us for our webinar as we discuss key industry drivers, changing consumer trends and potential risks and opportunities...
ESports: A New, Growing Multibillion Dollar Industry
Euromonitor International
Esports is a growing multibillion-dollar industry, offering multiple revenue-generating platforms. Among the factors contributing to the success of Esports are technology advancement and the popularity of online and mobile gaming from earlier ages,…