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Toys and Games

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Article

Kidults in Southeast Asia Are Driving Sales of Toys and Games

Jason Tjiptadi

Jason Tjiptadi

10 Jan 23

The pandemic has impacted the traditional toys industry unfavourably in Southeast Asia, except for Singapore. This is a striking difference from other regions where a prolonged stay at home period and travel restrictions have is due mainly to economic strain which stopped consumers from purchasing non-essential goods, and the exponential rise of free-to-play video games. Despite the challenging environment, the toy industry in the region remains afloat and can look forward to the future, because of ‘kidults’.

Event

Paperworld Middle East

Euromonitor International

Euromonitor International

Dubai World Trade Centre, UAE 15 Nov 22 | GST: 03:40 PM

Paperworld Middle East brings together world-renowned brands and regional players for an exciting three-day showcase, providing the ideal space to network, share ideas, source new products and discover new solutions that are sustainable, promote efficiency & productivity, and are cost effective.

Article

Sony’s Future is More than Game Consoles: The Metaverse Could Prove to be its Golden Goose

Isam Arshad

Isam Arshad

18 Oct 22

Overall retail sales of video games increased by 14% in 2021, while sales of games published by Sony Corporation increased by 43%. One of the drivers behind Sony's plan to further expand its gaming empire is the increased demand for video games, brought about by COVID-19 and the launch of the PlayStation 5 console in late 2020.

Article

Five Factors Shaping the Future of Sustainable Toys

Isam Arshad

Isam Arshad

15 Sep 22

There is growing environmental concern amongst consumers, with rising expectations that companies should do more to mitigate the effects their products have on the environment. Toy manufacturers are looking for opportunities to offer their products in ways that ease eco-anxiety and address the realities of a changing world.

Article

Strong Demand for Toys and Games to Continue in the New Normal

Wee Teck Loo

Wee Teck Loo

16 Jun 22

Sales of toys and games enjoyed a strong revival in 2020 and 2021, as most of the world was embroiled in COVID-19 lockdowns. As consumers were mainly home-bound, with nowhere to go, there was stronger demand for both video games and traditional toys and games.

Article

Kidults are Driving Sales of Toys and Games

Wee Teck Loo

Wee Teck Loo

18 May 22

Adults buying toys for themselves is giving a much-needed boost to companies in the toys and games industry as the number of children declines. Toy companies are now launching products that are designed exclusively for these kidults.

Webinar

Discovering Investment Opportunities in Esports

Alan Rownan

Alan Rownan

18 Nov 21 | UTC Time: 12:00 AM

In this webinar, speakers will be providing insights that will help organisations from a range of sectors understand and navigate this emerging space as well as focusing on direct implications on the traditional professional sports industry.

Article

Pandemic Confinement Creates the Perfect Backdrop for Nostalgia in Western Europe

Nina Marston

Nina Marston

23 Jun 21

Nostalgia in Western Europe had been growing in popularity over the past few years, but since the world was beset by Coronavirus (COVID-19), consumers have increasingly turned to the past to give themselves a sense of stability and manage their…

Article

Games como plataforma de branding: uma linha tênue entre entretenimento e fadiga digital

Angélica Salado

Angélica Salado

21 May 21

Este artigo foi originalmente publicado em Meio & Mensagem.  Quando a pandemia do COVID-19 colocou o Brasil em isolamento social, muitos acreditavam que seria só por algumas semanas e, em breve, tudo voltaria ao normal. Mal sabíamos que 2020…