Electric Toothbrushes Connect US Consumers to Oral Care Ecosystems
Caro Bush
Channeling multifunctionality and digital consumer education, electric toothbrushes catalyse oral care’s holistic development in the beauty space and bring the traditionally offline industry to online platforms.
The Shape of Pints to Come: How American Craft Beer Will Survive and Thrive
Nik Allen
Craft beer, as defined by the American Brewer’s Association, accounted for 13% of traditional beer volume sales in the US in 2021. Prior to the pandemic, craft beer had seen a continual rise from 1988 until what seemed like a plateau in 2019, aided by the continued success of stalwarts and diverse production exploration of newer breweries. As 2023 portends a downturn, brewpubs and taprooms will be tested by the choices of a shifting craft community.
Three Trends Driving the US Women’s Underwear Market
Jitong Li
The US women’s underwear market is relatively stable in market sizes, while there have been considerable fluctuations in market shares mainly caused by Victoria’s Secret’s unstable performance, changes in consumers’ purchase patterns, and the emergence of new players. This article discusses the recent trends in the US women’s underwear market and demonstrates the key drivers of underwear brands’ success through the lens of Savage X Fenty and Skims.
Cyber Monday Promotional Strategies for US Anti-ageing Products Amid Inflation Concerns
Jared Conway
With inflationary pressures top of mind for consumers heading into the holiday season, promotional campaigns are critical for companies, but aggressive discounting can cut into already thinning margins as well as dilute brand image. With Euromonitor International’s e-commerce tracking tool, Via, online data for stock keeping units (SKUs) can easily be analysed to identify trends in the market and provide key recommendations.
Future of Soccer in the US: Is MLS Poised to Challenge the Established Giants?
Dorothy Calba
The top four sports leagues in the US have been cemented for decades; with the NFL, NBA, MLB and NHL dominating public awareness and brand sponsorship. The strength of these leagues seemingly left little room for challengers; yet, year on year, Euromonitor’s League Index indicates an ever-growing threat to this established hegemony, in the shape of MLS.
Analysing Lipstick Prices and Claims to Track Competition and Opportunities
Kayla Villena
Demand for lipstick in the US has improved as COVID-19 mask restriction requirements and lockdowns have relaxed. Demand is growing as consumers look to refresh their existing lip inventory after an extended period of limited use. Using Via, Euromonitor's e-commerce tracking tool, online prices, product availability and brands can be easily tracked and compared.
US Pet Care and the Future of Premiumisation
Anne Scott Livingston
The US is the world's highest value pet care market, but as with so many countries, its future growth potential faces very real challenges posed by rising inflation and tough choices when it comes to consumer spending.
Innovation in US Grocery Retail to Meet Millennials and Gen Z on their Terms
Anna Nelson
The role of the store has been challenged by consumers in both the physical and digital space, becoming destinations for discovery, inspiration, and experiences. Convenience, premiumisation and experience more are central to purchasing decisions for Generation Z and Millennials, with their willingness to browse in stores without immediate purchases and focus on spending that aligns with their values and needs most.
Cannabis in North America: Ease of Access and Format Diversity Drive Adult Use
Devan Conness
The US and Canada are arguably the most important markets in cannabis. Knowing each regions' regulatory, attitudinal, and market developments towards medical and recreational cannabis is critical to finding opportunity and understanding the future of one of the most exciting, high-growth industries. This article highlights key trends for the US and Canada drawn from Euromonitor's comprehensive cannabis reports that cover each market.