When most US fashion companies were caught off guard by the impact of the Coronavirus pandemic, the Chinese ultra-fast fashion giant Shein was conquering the US market with sustained sales growth. Shein has won over Gen Z consumers with its competitive advantages in product price, fast delivery, influencer marketing strategy, and DTC model.
Companies around the world are struggling with price increases due to disruptions in local and global supply chains. It is critical for companies to stay aware of changing online prices and understand how competitors' products are faring.
Despite renewed enthusiasm for make-up in 2021 after a dismal 2020, an elongated recovery of the US colour cosmetics market is expected, as consumer behaviour and spending shifts evolve. Euromonitor highlights opportunities in colour cosmetics, such as digitalisation and personalisation, and addresses future challenges.
Recently, Major League Soccer (MLS) and Liga MX hosted their first joint All-Star game, another significant step in the progressing partnership between the two leagues.
The National Basketball Association (NBA) has commenced its 2021-2022 season, marking the league’s 75th anniversary. Ranked third in Euromonitor International’s 2021 Global League Index, the NBA is returning to a full schedule of 82 games this season, after the previous season was curtailed due to the Coronavirus (COVID-19) pandemic.
The National Hockey League (NHL), like many other top sports leagues, is eager to rebound as quickly as possible from the disruption caused by the pandemic. The 2021/22 season sees the league return to its 82 game regular season, where the majority of teams plan to welcome fans back to arenas operating at full capacity. To gauge how quickly any league or team can recover, it’s important to understand both the strengths and weaknesses of the sports property and the strategies being implemented that will drive commercial revenues in the short to mid-term.
Providing on-the-go energy has always been a preoccupation of beverages in C-store channels. Even so, the number of products aimed at energy occasions was notable at the 2021 National Association of Convenience Store Show (NACS) in Chicago. With even a global pandemic failing to undermine demand for on-the-go energy in US convenience stores, it is not surprising that many exhibitors at the NACS show were eager to show their new energy beverages.
CHICAGO: E-commerce drove 75% of the $3 trillion growth in global retail sales over the past decade, according to Euromonitor. This digital transformation is forcing retailers to redefine the use of traditional stores to enable immersive, personalized and optimized shopping environments.
The US travel industry saw a strong recovery in the summer of 2021, largely due to the strong performance of domestic leisure travel. This blog looks at some of the most common questions about how the pandemic has changed travel in the US, from where travellers stay to how long it will take for the industry to recover fully. The piece investigates what the “new normal” for travel will be in the US, and considers how travel’s recovery could be hampered by the COVID-19 Delta variant.