Megatrends in Australia

July 2023

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in Australia.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Australia report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Australia report answers:

  • How is the consumer mindset in Australia changing? In Australia, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Australia purchase decisions?
  • Where and how do consumers shop in Australia?
  • What health-related activities do consumers in Australia participate in?
  • What megatrends should I focus on in Australia (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Convenience
Go! Kidz : Australia's first ever kid-friendly meal delivery service
Millennials use tech to make life easier
Consumers seek more flexibility
Shoppers want to see what they buy
Convenience drives e-commerce demand
Cooking seen as an inconvenience by the young
Digital living
DoorDash teams with Wing to provide local drone delivery
Video gaming is highly popular
Consumers are protective of their personal data
Millennials prefer online anonymity
Friends and family remain the most trusted information source
Consumers expect more online activity post-pandemic
Diversity and inclusion
Australian brand Bonds launches a gender-fluid collection
Australians are keen to offer support for good causes
Young consumers feel they can change the world for the better
Most Australians feel comfortable expressing their identity
Millennials pay the closest attention to company values
Experience more
Tennis Australia and Roblox introduce metaverse experience for the Australian Open
Weekly online socialising more popular than meeting up in person
Consumers covet relaxation and safety when travelling
More consumers prefer real world to online experiences
Personalisation
Vitamin subscription service Vitable set for expansion
Gen Z have the most enthusiasm for virtual experiences
Millennials like to stand out from others
Premiumisation
About Time We Met releases premium anti-ageing oil made from sandalwood
Most people want a simpler life
Millennials are the most confident in their long-term investments
Shoppers prioritise nutrition and quality
Pursuit of value
Aldi Australia recommits to its Price Promise in light of rising inflation
Australians are eager to find a good deal
Baby Boomers are the most concerned about rising living costs
Consumers are embracing the circular economy
Gen Z are the most determined to save
Shopper reinvented
Heinemann creates Australia’s first department store concept for domestic air travellers
Gen Z seek tailored experiences
Australians still prefer to buy most things in-store
Australia lags behind in s-commerce
Gen Z are the keenest to interact with brands online
Sustainable living
Australian start-up Good-Edi is making edible coffee cups
Most are concerned about the impact of global warming
Australians are strong on recycling
Reducing food waste tops the list of green activities
Australians enjoy donating to charity
Recyclable packaging is considered the most sustainable
Wellness
Vegan Food Hub to open new restaurant branches
Meditation is the most common way to alleviate stress
Gen Z are the most active cohort
People are concerned about health and safety when out and about
Leverage the power of megatrends to shape your strategy today
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