Megatrends in Chile

November 2022

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s eight focus megatrends and insights as to how each trend has manifested in Chile.

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This report comes in PPT.

Overview:

Consumer Lifestyle reports provide detailed snapshorts of the behaviours, attitudes and spending patterns of consumers in 40 countries. 

The Lifestyles reports offer valuable statistics and insights into key consumer traits and values, linking behaviour trends with purchase and consumption habits. Using lifestyles survey data, these reports quantify behaviours, preferences and motivations both now and in the future across specific consumer-related topics relating to how consumers live, shop, work and play in 40 markets. Analysis is also included on how Euromonitor’s 8 focus megatrends, the longer-term shifts in consumer attitudes and behaviour, are playing out in each of the 40 countries. Consumer lifestyles are constantly shifting. Understanding behavioural shifts is vital for businesses to stay competitive and adapt to in order to capitalise on new opportunities.

The Consumer Lifestyle in Chile report includes:

Lifestyles survey data and analysis on consumer values, behaviour and future expectations on topics such as life priorities, home and work life, ethical and health priorities and eating, leisure and shopping habits and use of technology. Consumer Megatrends covered are: Connected Consumers Ethical Living Experience More Healthy Living Middle Class Retreat Premiumisation Shifting Market Frontiers Shopping Reinvented

The Consumer Lifestyle in Chile report answers:

  • How is the consumer mindset in Chile changing? In Chile, what are consumer attitudes towards “green” and sustainable products?
  • What values influence consumers in Chile purchase decisions?
  • Where and how do consumers shop in Chile?
  • What health-related activities do consumers in Chile participate in?
  • What megatrends should I focus on in Chile (and why)?
  • How do I prioritize my investment? I operate in country x, which are the most important megatrends in that country?
  • My product chimes with the Healthy Living trend, what consumer behaviours do I need to consider for innovation planning?
Scope
The drivers shaping consumer behaviour
Megatrends framework
Businesses harness megatrends to renovate, innovate and disrupt
Digital living
Appcar simplifies the car rental process and creates income opportunities
More than half of Chileans regularly play video games
Consumers are generally protective of their personal data
Gen Z are the most likely to freely share personal information
Friends and family remain the most trusted source of information
Return to in-person activities expected post-pandemic
Experience more
Falabella opens exciting new dining and entertainment space in Santiago shopping mall
Millennials are the most willing to spend money on experiences
Online socialising is more common than meeting in person post-pandemic
Relaxation and nature are the most sought-after travel features
Millennials are the keenest to resume in-person activities
Middle class reset
IKEA addresses demand for functional and affordable furniture with first Chilean store
Consumers seek bargains amid belt-tightening
Repurposing gains traction as a way to make savings
Baby Boomers are the most likely to cut down on overall purchases
Premiumisation
Carozzi extends its classic treat brands into the ice cream category
Most Chileans yearn for a simpler life
Consumers remain confident about their long-term investments
Quality is a high priority in all categories
Shifting market frontiers
Ripley.com provides digital sales platform for local businesses
Chileans continue to see more international brands, despite trading difficulties
Baby Boomers are the most focused on supporting local business
Shopping reinvented
Online supermarket JOKR expands in Santiago
E-commerce is most common for electronics
Social commerce is on the rise
Younger generations are engaging with brands via social media
Sustainable living
Walmart Chile store begins growing its own greens using on-site hydroponics system
Chileans are eager to play their part in protecting the environment
Reducing plastics use is the top environmental concern
Consumers are keen to make their voice heard
Biodegradable packaging is seen as most sustainable
Wellness
Mycobites adds to its range of ready-to-eat mushroom-based foods
Chileans seek healthier ingredients in food
Meditation is the most common antidote to stress
Chileans continue to lag behind global peers in health tech
Consumers remain cautious about health and safety post-pandemic
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