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Sustainability

Euromonitor’s Sustainability Practice empowers businesses to create change and transform markets. By leveraging our data and thought leadership, opportunities to attract customers and gain competitive advantage become clear.

 
 

Drive your business growth with data

Our experts can help you build an effective sustainability strategy. By leveraging our data across product claims, retail sales, surveys and company financials, we can identify opportunities and safeguard against threats, helping to futureproof your business. Wherever you are on your sustainability journey, our approach can help you prioritise, expand and innovate your sustainable initiatives.

Sustainability Product Claims Index

Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more. 

For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 990px.

Our solutions

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Opportunity Tracker

Monitor the levels of sustainability adoption across countries and product categories.

Learn more

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Competitor Tracker

Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.

Learn more

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The Voice of the Consumer 

Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.

Learn more

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The Voice of the Industry

Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.

Learn more

How we help our clients

 

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Sizing the market 

Leading industry player in pet care

Sustainability is becoming one of the most important innovation areas in the pet care industry. Our client sought to further improve their market position by identifying opportunities to win in selected markets. Sizing and forecasting the market for products with sustainability claims was key.

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Determining willingness to pay

Premium packaged food business

How much more will consumers pay for sustainability? Which product claims add the most value? Discover how a premium package food player determined which consumer segments and markets they should target and prioritise.

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Seizing the opportunity 

Global home goods player 

This global home goods business wanted to better understand investment opportunities present in the market. Sustainability had often been discussed more as a risk than as an opportunity. Now the goal was to develop sustainability as a foundation for growing the bottom line.

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Latest Content

Article

Davos 2023: How Global Risks are Playing Out for Business and Consumers

Euromonitor International

Euromonitor International

17 Jan 23

The World Economic Forum’s annual meeting in Davos, Switzerland shines a light on the global economy and the big themes shaping the world. The central theme for 2023 is “Cooperation in a Fragmented World”, as the global economy is experiencing a polycrisis, with multiple interconnected risks weighing on economies, business and consumers.

Article

Understanding Sustainable Consumers

Jana Rude

Jana Rude

6 Jan 23

As sustainability grows in relevance and consumers lean towards more sustainable lifestyles, consumer segmentation according to shared environmentally friendly traits and preferences is becoming instrumental for companies seeking to develop and market sustainable products in the right markets at the right time.

Article

Five Key Steps to Building a Sustainability Strategy

Maria Coronado Robles

Maria Coronado Robles

9 Dec 22

Today brands are facing increasing pressure from consumers, governments, NGOs, investors and insurance companies to have a positive and active role in protecting people and the planet. As a result, a growing number of businesses are promising to take…

Infographic

Sustainability in Business: Capturing the Value

Maria Coronado Robles

Maria Coronado Robles

28 Nov 22

We surveyed over 39,000 consumers and 500 professionals in our network to find out their sustainability priorities. Get the results to help guide your strategy.

Event

Growtech

Euromonitor International

Euromonitor International

Anfaş Expo Center, Antalya, Turkey 23 Nov 22 | Turkey Time: 02:00 PM

Growtech, the world's biggest exhibition in the greenhouse industry will bring together the global agriculture sector in Antalya for the 21st time between the dates of 23-26 November 2022.

Event

Agrofood & plasticprintpack West Africa

Euromonitor International

Euromonitor International

AICC – Grand Arena Accra, Ghana 30 Nov 22 | UTC Time: 03:30 PM

Ghanaian and West African professionals from the agrofood & plastprintpack industries look forward to discuss their business with more than 90 exhibitors from 20 countries at the 7th edition of agrofood & plastprintpack West Africa 2022.