Explore sustainability data and insights at a more granular level than ever before. Understand what sustainability claims matter most to consumers, validate winning opportunities and make substantiated claims that avoid greenwashing.
Products that make sustainability-related claims achieve better growth across multiple categories when compared with those that don’t, but do you know which are the right sustainable product claims to make in the right markets, at the right time?
Measure the sales and penetration of 70+ sustainability claims using a standardised taxonomy across 25 countries, 11 industries and 50 different categories; unlock global survey insights to help you deliver an impactful sustainability strategy, and craft substantiated claims backed by data.
Explore specific industry related trends, business campaigns, and attitudes and expectations for sustainability from industry leaders in 5 regions.
Learn more about consumers’ evolving attitudes, expectations and adoption of sustainability across key global markets.
Monitor the levels of sustainability adoption across countries and product categories.
Discover where companies and brands lead in terms of a sustainable product portfolio and which ones are falling behind.
Measure how strongly a sustainability claim manifests itself and monitor median price changes for each claim with our Quarterly SKU Count and Price Tracker.
Would you like to know the types of sustainable products proving popular in your markets? For example, are 'can be recycled' product claims more popular than 'vegan' - in which categories? Take a look at our Sustainable Product Claims Index for an overview. The index is part of our Sustainability Opportunity Tracker. Learn more.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Euromonitor played a pivotal role in reshaping
the client’s sustainable innovation strategy by
facilitating a comprehensive understanding of
the recycling infrastructure in key markets, while
also explaining the potential implications and
opportunities this knowledge presented for their
future actions.
Euromonitor assumed the role of a strategic
partner for the client’s C-Suite team, delivering an
expert-led presentation on global sustainability
trends and the future sustainability landscape.
This presentation was instrumental in shaping and
driving their product portfolio strategy.
Euromonitor recommended the right approach
to reach pet owners by understanding their
perceptions about sustainability and the current
product offering in the market, to identify gaps
and transform them into growth opportunities.
"Passport’s Sustainability tool has provided me with valuable survey data for academic research purposes, enabling the analysis of consumer behaviour across various domains of sustainable consumption. This has facilitated insightful cross-cultural comparisons between consumers, revealing differences and similarities in their sustainability practices within diverse cultural contexts."
Paula Ferolla
Many consumers strive to make sustainable choices in their purchases and daily habits. This puts increased pressure on brands to provide transparency and ethical products and services to their customers. In response, many companies have a proactive sustainability strategy in place.
Steve Odinga
Home care in the Middle East is undergoing a remarkable transformation, driven by the convergence of two factors: a surge in consumer demand for innovative cleaning solutions and the active promotion of sustainable and eco-friendly practices by governments. As such, consumers are seeking cleaning solutions that offer eco-friendly formulations, sustainable packaging, and stress-relieving fragrances tailored to regional preferences
Jorge Zuniga
During the current Global Recycling Awareness Week, celebrated on March 18th, it is worth noting that five fmcg industries contributed to four trillion retail packaging units in 2023, a figure expected to rise by 2% by 2026, according to Euromonitor’s packaging data. In this week that aims to generate awareness around the environmental significance of recycling, it is also important to understand that addressing sustainability is not only a moral requirement but also a business opportunity.
Jorge Zuniga
Sustainable living continues to hold significant relevance for both consumers and corporations, as ethical considerations and moral values grow in importance. This is particularly true in light of the tightening regulations surrounding sustainability reporting and the validation of sustainable claims across the EU, UK and US.
Tim Chuah
Heat pumps are the low-carbon heating and cooling systems of the future. The EU has identified them as a sustainable solution to reach its goal of energy independence and decarbonisation. In the long term, heat pumps have the potential to replace air conditioners and boilers, becoming the all-in-one air treatment appliance.
Marija Milasevic
Despite the longstanding existence of the resale model, recent years have witnessed a transformative surge in recommerce. Fuelled by ongoing digitalisation, global financial instability, and a growing commitment to sustainability, recommerce has reached heretofore unforeseen levels.
