Pet Care

With the changing pet care dynamics, pet owners are increasingly seeking specialised products for their cats' specific dietary needs. However, due to import restrictions, the availability of global cat food has become more challenging. To meet cat…

Vetwork is a new platform that links pet owners with pet service providers, such as vaccination veterinarians, groomers, and dog walkers, in order to make pet ownership as easy and convenient as possible. It was chosen as one of six winners of Nestlé…

The ownership of birds, fish, and other small mammals/reptiles is not popular in the Egyptian culture and is not expected to change significantly in the forecast period. Birds and fish are considered a short-lived experience for pet owners, and while…

Despite the challenging economic conditions, pet care in Egypt showed steady value sales growth and development over the review period. Pet care had to navigate through devaluing currencies, high inflation rates, and new import regulations which led…

Ariika, a successful start-up that has become a leading player in the Middle Eastern market for bean bags and travel comfort products, expanded its product line to include pet beds and seating options. The colourful and stylish options quickly caught…