Pet Care

Consumers are facing increased pressure from rising prices as global inflation reaches 7% in 2023. The impact of higher costs of living is felt from top earners in developed markets to struggling households in emerging and developing countries.…

Cat food recorded further growth in current value terms in 2023, despite a double-digit decline in volume. This was mainly due to inflationary pressures, as manufacturers passed on the rising costs of raw materials to consumers. The trend towards…

Sales of cat food are expected to register a moderate rise in value terms in 2024. The cat population in Belgium continues to rise albeit at a slower rate than the rate seen in the immediate aftermath of the COVID-19 pandemic and lockdowns. However,…

In 2024, cat food in Denmark is poised for growth, albeit slightly below the level seen in 2023. This subdued performance is partly due to a reduction in the cat adoption rate, linked to Danes returning to pre-pandemic routines and grappling with…

Trading down did not have a significant impact on sales of cat food in 2023 despite price increases and a sharp rise in the cost of living. The quality of the cat food remains a top priority for Finns and thus they are generally reluctant to trade…

There are far more cats than dogs in France and while the cat population decreased in 2023 it is expected to stabilise in 2024 and could even increase slightly. Local associations reported a drop in pet adoptions in 2023 whilst abandonments remained…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

There has been a growing demand for high-quality customer service when owners go shopping for their cats, with people increasingly looking for treatments and services as well as food and products for their beloved pets. Pet City, which is the leading…

In 2024, cat food in Ireland is expected to continue to see retail current value growth stem from price escalations. However, the rise in the average unit price of cat food is projected to be slower than in 2023. This is predicted to lead to a lower…

Sales of cat food recorded moderate volume growth across all categories in 2023. This was accompanied by strong growth in current value terms which was largely the result of elevated inflation and price increases introduced by retailers and companies…

Cat food manufacturers saw raw material and production costs surge in 2022 and while several players initially opted to delay passing cost increases on to consumers so as not to undermine their competitiveness this strategy become unviable for most…

Cat food maintained retail volume and current value growth in Portugal in 2023, and this trend is expected to continue in 2024, with growth across both wet and dry cat food, and across all price segments. The cat population rose throughout the review…

Cat food continues to see confident growth in Spain in 2024, in both value and volume terms, with sales outperforming those seen in dog food. This is supported by the rising number of cat-owning households in Spain, along with consumers owning more…

In 2024, retail value sales were positive in cat food, with cats being the most prevalent pet choice in the country. However, cat ownership has reached a stable phase, with the growth in adoptions showing signs of plateauing compared to the surge…

Cat food is set to see growth in both volume and value terms in Switzerland in 2024. Cat food sales are benefiting from the expansion of the cat population in the country. Swiss cat owners are tending to adopt bigger cat breeds, such as the Main…

In cat food in the Netherlands, mid-priced brands like Whiskas have benefited as some consumers previously buying premium options, especially in wet cat food, traded down. As cats are often more sensitive than dogs to changes in their diet,…

In 2023, the UK experienced a marginal decline in the cat population, whereby the rate of abandonment surpassed the rate of adoption, resulting in an overall retail volume decline for cat food. Despite the increasing popularity of cats as companions,…

2024 is seeing the continued preference of cats over dogs in Turkey, benefitting sales in cat food. Cats are smaller than most dogs and so require less food and less space and are generally much lower maintenance, supporting rising cat ownership as…

After the spike in demand seen in Western European cat food sales in 2020, followed by another above-average performance in 2021, growth was slowing in 2022. Home seclusion due to Coronavirus (COVID-19) saw pet adoptions spike, although cat…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Dog food recorded positive growth in both volume and current value terms in 2023, following the sluggish performance of the previous year. While value growth was driven partially by price increases, premiumisation and specialisation trends also…

Value sales of dog food in Belgium are expected to rise in 2024. Despite inflationary measures, increased prices, and a higher dog abandonment rate than in previous years, the dog population is still growing, albeit at more moderate levels than in…

In 2024 dog food Denmark is poised for modest volume growth and somewhat slower current value growth than seen in the previous year of the review period. This limited expansion is due to category maturity and a declining dog population, influenced by…

The pet dog population remained stable in 2023 but households came under growing pressure due to high inflation and a rise in the cost of living. This was reflected in double-digit growth in current value terms in dog food but only modest growth in…

Dog food registered double-digit growth in current value terms in 2023 but this was largely due to the impact of price rises with sales declining in retail volume terms in both dry and wet dog food. A similar pattern has continued into 2024 with…

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

People are putting more and more emphasis on animal welfare and some brands are incorporating that mindset into their product lines and marketing. For example, Pet City, the leading chain of pet shops and superstores in Greece, attaches great…

Dog food in Ireland is expected to continue to face challenges over 2024, marked by slow retail volume growth. This is attributed to dog population constraints in conjunction with inflationary pressures. The Dublin Society for the Prevention of…

Sales of dog food recorded modest growth in retail volume terms in 2023 but this this was still relatively impressive given the economic challenges facing many owners and the impact of significant price rises on the market. The price increases seen…

Sales of dog food declined in volume terms over 2023. Price increases affected consumer shopping habits with fewer people buying dog food in higher volumes as they looked to manage their budgets. Promotional activities subsided quite substantially…

In 2023, dog food in Portugal registered little movement in retail volume terms, along with dynamic current value growth due to price rises. Economy dog food performed slightly better than mid-priced, with private label and the premium segment also…

Dog food in Spain is just about managing to achieve positive volume growth in 2024, with value more strongly supported by still-high prices. Whilst inflationary pressures are lessening, consumers’ spending power has still been negatively affected,…

In 2024, dog food in Sweden is recording positive growth, with the humanisation trend driving sales of dog treats and mixers. As pet owners increasingly view their furry companions as integral parts of their families, they seek out treats and mixers…

Dog food is expected to post positive growth in both volume and value terms in Switzerland 2024. Both wet dog food and dry dog food are set to expand strongly. Pet owners are increasingly adopting smaller dogs and, consequently, tending to buy more…

Dog food in the Netherlands continues to be boosted by the growth in the dog population, albeit rising at a slower rate than that seen in the wake of the Coronavirus (COVID-19) pandemic in 2020. This has helped to maintain positive retail volume…

Despite a slowdown in the unit price growth of dog food in the UK, influenced by a reduction in energy and electricity costs, manufacturers and suppliers are still passing on some costs to end consumers. Challenges resulting from key commodities such…

Dog food in Turkey is feeling the impact of the slowed expansion of the pet dog population in 2024, as the full return to pre-pandemic routines and rising living costs have recently undermined the inclination to acquire new pets for many people.…

After a growth spike in 2020, due to Coronavirus (COVID-19), dog food will continue to record positive real value growth in 2021 as well as throughout the forecast period. Consumers in home seclusion were adopting new pets for companionship, while…

Slower growth, surging inflation, rising geopolitical risks and an accelerating deglobalisation trend are factors shaping the global economic, financial and trade landscape in 2022 and beyond. Despite the challenges, there are opportunities for…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Consistent with a return to busier, more hectic lifestyles in 2023, a growing number of consumers opted for perceived lower maintenance pet options, such as small mammals or those kept in an aquarium or terrarium. As a result, other pet food…

The value sales of other pet food in Belgium are set to rise in 2024. However, the populations of reptiles, birds and fish continue to drop as the cost of housing and looking after these animals has risen over the previous couple of years. The…

In Denmark, other pet foods, such as that suitable for birds, fish, small mammals, and reptile food, has continued to decline in retail volume terms throughout the latter half of the review period, including in 2023. This contraction is tied to a…

Other pet food is a much smaller area of the market than dog and cat food, but despite various challenges the category sustained relatively stable sales during the course of the review period. Various small mammals are often bought as beginner pets…

Sales of cats and dogs in pet shops and superstores and garden centres is now forbidden due to a new law that came into effect on 1 January 2024, but the sale of small mammals, birds, fish and reptiles remains authorised. Nonetheless, in late 2022,…

Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…