Pet Products

Pet products is being supported by sales in pet healthcare in Vietnam in 2024, with other pet products (toys, bedding, etc.) also performing well. Ultimately, the performance of pet products is tied to the pet humanisation trends, although the…

Pet products is expected to see current value growth in Ukraine in 2024. Manufacturers of cat litter are experimenting with different raw materials to provide high functionality and manage the increased costs they are facing. Besides the popular…

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

Pet products is set to maintain current value growth in the US in 2024, with increases across all categories. Healthy ageing has remained a key growth driver across pet care categories. For pet products, this has raised the opportunity for the…

Pet products in the UK continues to be challenged, experiencing slow positive value growth driven by inflation. Pet owners remain reluctant to invest in discretionary pet products, caused by the enduring impact of inflationary pressures. This is…

The growth of pet care goes beyond food and extends to complementary pet products in the United Arab Emirates. Owners are pampering their pets by buying more complementary products, and thus the demand for pet products is being driven by the rise in…

In 2023, in addition to driving up the prices of pet food, inflation also drove up prices for pet products in the Philippines, due to rising manufacturing and distribution costs. This put a strain on pet owners’ budgets. Therefore, although retail…

Pet products in the Netherlands is impacted by rising veterinarian costs. A growing number of pet owners are turning to OTC healthcare solutions as a first line of treatment for minor ailments. This trend is partly driven by the desire to manage pet…

Within pet products in the Czech Republic, the demand for the cat litter has grown steadily. As this product type is tied to cat ownership, the rising cat population in the wake of the Coronavirus (COVID-19) crisis is helping the category to develop…

Value sales of pet products in Thailand continue to rise, in line with the general adoption of different pets in the country. There is also a societal shift in Thailand, with an increasing number of local consumers choosing to remain single rather…

One area which presents huge potential for sales growth in pet products lies in the increasing integration of technology into the daily lives of consumers: the possibility that there could be strong demand for smart and connected devices for pets.…

Pet products is expected to register modest current value growth in Switzerland in 2024. Pets are increasingly viewed as family members in Switzerland, and the pet humanisation trend that is driving demand for upmarket pet food has similarly led to…

In 2024, pet products is recording positive retail value growth, driven by other pet products and pet healthcare. Supplements for large animals, such as cats and dogs, are extensively developed and easily accessible in most pet aisles. Conversely,…

Sales in pet products in Spain achieve positive value sales in 2024, although potential is suppressed by a few factors. Firstly, we note the unclear interpretation of the new Law 7/2023 on the Protection of Rights and Welfare of Animals – during 2022…

In 2024, pet products in South Korea is set to maintain the trend seen in 2023, displaying overall resilience, but each category exhibiting its own growth trajectory. Cat litter, for example, is expected to see continued consistent and robust…

Pet products witnessed consistent current value growth in South Africa in the review period, and is expected to continue growing in 2024. In addition to pet products for sanitisation, such as cat litter, an increase in pet healthcare products has…

In 2024, cat litter sales remain stable supporting the positive development of pet products in Slovakia. Consumers typically buy cat litter on price discounts and will compare prices using online tools from Heureka.sk and other retailers to identify…

Pet products saw healthy current value growth in Singapore in 2023, and this is set to be maintained in 2024, with growth across all categories. Pet healthcare is expected to continue to record stable current value growth in 2024, which is partially…

The pandemic had a huge impact on pet ownership in Saudi Arabia and also led to rising awareness of pet health issues as well. In 2019 the pet population in Saudi Arabia was 1.4 million, but by the end of the pandemic in 2023 this number had doubled…

Pet products in Romania are set to see double-digit growth in current value terms in 2024, continuing the trend of the previous year. Despite the high cost of living, consumers will remain willing to lavish their pets with care and attention, in…

Pet products is expected to maintain current value growth in Portugal in 2024, with sales set to rise across all categories – cat litter, pet healthcare, and other pet products, However, the rate of increase is expected to slow compared with the…

Pet products in Poland is expected to register value growth, though not as high as for pet food. However, one segment that is expected to register significant growth is pet clothing. This growth reflects a global movement towards pet humanisation,…

Total current value sales growth for pet products in Peru in 2024 is expected to be down slightly on 2023. This is mainly because the rate at which unit prices are rising has slowed in line with a reduction in inflationary pressures. Together with a…

Demand for pet accessories slowed over 2023, with value growth only sustained by a sharp rise in prices. With Norway seeing a sharp rise in the cost of living, pet owners focused mostly on essentials like pet food and looked to limit their…

There has been a growing trend in pet parents treating their pets to some luxury with expensive clothing and accessories. While still a niche product area, pet parents are starting to explore fashion trends and ideas for their pets. As pets are…

In 2024, slow growth in pet products is partly attributed to the weak economy and declining disposable incomes in Morocco. In addition to this, brands and product availability remains limited. At the same time, other pet product goods are highly…

Sales of pet products in Mexico, driven by cat litter, continue to increase strongly. The cat population is on the rise in Mexico, especially in large cities where space and time constraints make cats an attractive pet choice. Additionally,…

Pet products is set to maintain solid current value growth in Malaysia in 2024, with growth across all categories. However, cat litter is expected to see by far the strongest increase. The cat population continued to rise in 2023, and this trend is…

Within pet products in Japan, hygiene-related items such as cat litter and toilet sheets continue to drive sales growth, although the impact from inflation is also driving up price increases and the category’s value. In Japan, dogs tend to be kept…

The cat litter category has evolved a lot over the years and continues to do so. Manufacturers and consumers of cat litter are increasingly favouring products with sustainable materials and options which provide greater comfort to cats. As seen in…

Pet products is set to see current value growth in Israel in 2024. As with the rest of the local market, prices continued to increase in pet products in 2023 due to the high rate of inflation and the increasing cost of raw materials. As a result of…

Like other pet care categories, pet products in Ireland is impacted by strong economic challenges, such as inflationary pressure on prices and economic insecurity. These economic factors continue to exert pressure on consumer spending into 2024. As a…

Sales in pet products maintain positive sales in Indonesia in 2023, albeit with growth rates slowing down compared to the boom seen during the pandemic lockdowns. Notably, pet products are very much tied to the pet humanisation trends which arose…

With the removal of pandemic restrictions, there was increased mobility for travel and leisure activities in 2022, and this has continued in 2023. Public transportation such as rail and air has witnessed steep demand for both short and longer trips.…

Pet products in Hungary is experiencing a surge in demand for pet clothing and beds, fuelled by the growing cat and dog populations, which are larger than the 0-14-year-old human population in the country. Households are increasingly treating their…

Value sales of pet products in Hong Kong continue to show consistent growth due to increasing demand for evolving and convenient products that promote co-sharing between pets and owners. Technological innovations, such as smart cat litter systems,…

Due to elevated inflation and rising costs, pet owners have been trying to restrict their non-essential spending on pet products. For this reason demand for pet accessories fell towards the end of the review period with consumers paying more…

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

Cat litter sales saw dynamic double-digit growth in current value terms in 2023 although this was largely due to the general increase in prices rather than a significant increase in demand. A similar pattern has continued into 2024, albeit prices…

Inflation has led to price hikes in pet products and pet food but also in veterinary health care, with this influencing consumer purchasing decisions. Many providers of veterinary health care have been forced to increase their service fees making it…

As with other categories of pet care in Egypt, current value growth in 2023/2024 was significantly boosted by increased unit prices.

With the total pet population in Denmark shrinking due to the rising cost of living and the resumption of pre-pandemic routines, overall demand for pet products slowed in 2023, and this is set to continue in 2024. In the other pet products category,…

Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…

After many years of double-digit current value growth for pet products in China, growth slowed to single-digit in 2023, and a further slowing of growth is expected in 2024, although remaining solid. The growth of cat litter is expected to stabilise…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

The pet humanisation trend is also evident in pet products in Canada. Thus, pet-friendly home décor continued to gain popularity towards the end of the review period. As more owners view their pets as valued family members, they are more inclined to…

The Bulgarian pet products category is expected to grow in 2024 in value terms. Growth will mainly be based on the growing interest and knowledge in caring about pet health, hygiene, wellness and entertainment. Pet humanisation is also ongoing while…

With the third largest pet population in the world, Brazil stands out as a target for both external and internal investments in pet care, including pet products. Since the emergence of the pandemic, the country has experienced significant growth…

Sales of pet products are expected to record moderate growth in value terms in 2024. Pet products continue to grow in value in Belgium, as inflation has also hit these types of products causing price rises. However, many owners have reduced the…

Despite ongoing inflationary pressures, pet products continued to show modest growth in current value terms in 2023. With consumers returning to increasingly busy lifestyles, the acknowledged role of pets in creating balance in otherwise stressful…