Setting Aside Myths For Achieving Sustainable Transformation in Latin America

August 2021

Social and environmental concerns have grown due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchase decisions have aligned towards taking action to preserve the environment. With consumers and governments increasing the pressure to minimise the impacts on people and the planet, companies are reacting, embracing more circular business models. Sustainability must be part of the core business and not used to target upper segments or niche positioning.

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Key Findings

Consumers in Latin America are more willing to adopt lifestyle changes to shrink their carbon footprint

Environmental concerns have increased due to COVID-19 and unstable sociopolitical repercussions in the region. Both lifestyles and purchasing decisions have aligned towards taking action to preserve and improve the environment.

The circular economy is a price-competitive strategy

With consumers, investors and governments increasing the pressure to disclose and minimise climate impacts, businesses, cities and countries are embracing low-carbon strategies to reduce their emissions.

Connecting sustainability with brand purpose is key

As climate change keeps demonstrating the profound impacts we have made to the ecosystem, purpose-driven solutions and real environmental commitment are key to remain competitive nowadays. Sustainability must be part of the core business and not used to target upper segments or a niche positioning.

The e-commerce boom is an incentive for sustainable innovation

Making supply chains more climate-resilient has become imperative. Changes in climate patterns bring tremendous risks for businesses, such as disruption in manufacturing and logistics, rising production costs and losses in corporate productivity and revenues.

Introduction

Scope
Key findings

SettingtheScene

Latin American consumers are more willing to act
Companies are launching products with sustainable attributes
However, the region remains among the world’s most unequal
An evolving regulatory framework will further incentivise sustainability

Pricing and the Circular Economy

Sustainability is gaining ground among the top attributes to pay more for
But how much is too much? the mark-up dilemma
The circular economy is key to make sustainability affordable
Circular consumption in Latin America
Circularity is strongly present in packaging preferences
Case studies: transitioning towards circular packaging
The use of recycled content is a growing trend in packaging
Algramo: pay for the content not the packaging
Nivea: “Climate neutralised” skin care range
Breaking circular economy barriers in Latin America

Connecting Sustainability With Brand Purpose

Connecting sustainability with brand purpose
Case studies: purpose driven sustainability examples
Carulla: the first carbon neutral supermarket in Latin America
Cero Market: first supermarket without packaging in Argentina
The New Denim Project: responsible innovation within apparel
Building back better in soft drinks: reuse revolutionaries
Reducing household water use requires high levels of collaboration
Home seclusion-driven boom in wipes calls for sustainable innovation
Replicable sustainable development through product innovation

The E-Commerce Boom

Booming e-commerce performance push for cleaner deliveries
Foodservice delivery during the pandemic causes an explosion of waste
Sustainable packaging for delivery is a must
Leveraging technology and data to drive sustainability
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