The Future Home

August 2021

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for future home designs. At the same time, we also approach an inflection point for sustainable technologies that reduces our climate footprint and monthly bills. This makes scale inevitable for the same reasons it was long resisted: economic reality.

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Key Findings

Home as a sanctuary could be a long- term trend

Our relationship with the home has been fundamentally changed by the COVID-19 pandemic. On demand, the home is now our office, our school, our restaurant, our gym and our cinema; it needs to be a protective barrier to the “outside”. The future home will emphasise the home as a sanctuary focused on hygiene and health

Ageing in place and the companion home

A generation of Baby Boomers, who are the richest in recorded history, are approaching an age where they will need to be cared for. Aided by advances in telehealth technologies, ageing in place is becoming a viable and scalable alternative to nursing homes. The future home could evolve towards becoming the “companion” home for elderly care.

Integrated autonomy and automation

The future home will integrate smart ecosystems into a compatible and cohesive whole. Consumers will trend towards single user interfaces to control each ecosystem, from cleaning, cooking, and entertaining to beauty care. As AI evolves, human intervention in managing the home will gradually become zero.

Sustainability inflection point

The principles of reduce, reuse and recycle permeate all resources from energy, to water to food. This is boosted by resource home generation and grow at home trends for getting “off grid”. Sustainable innovation reaches an inflection point when investment in the sustainable choice is no longer a compromise but a necessity.

Time and space collide

Due to decreasing home sizes, consumers prefer that each room and item of furniture to be versatile. Technology needs to be there when we need it, and hidden when we do not. Space needs to be flexible for the task at hand (sometimes two tasks at the same time). Each new product in the future home has to justify its “clutter”.


Key findings
More spending migrating into the home during the pandemic
Exploring the future home
What we mean when we talk about a “Companion Home”, and the journey to get there
Future home in-depth
1. Connectivity
2. Automation
3. Hygiene
4. Sustainability
5. Time
6. Space
7. Health
8. Supportive care
Future home in focus
Companies are meeting the needs of consumers using various strategies
New services: Supporting improved physical and mental health routines
New services: Physical wellbeing - Peloton
Unifying standard for devices: Ensuring devices work seamlessly together
Efficient future homes : Control utility costs and contribute to global sustainability efforts
Efficient future homes : Haier Internet of Clothing (IoC)
Efficient future homes : Master AI hierarchy - LG ThinQ Home Concierge
Efficient future homes : Ori robotic furniture
Efficient future homes : Samsung BotHandy
Direct to consumer links: Connecting with consumers to provide predictive and proactive customer service
Technology leadership: Hygiene - Arçelik HygieneShield UV Disinfection Cabinet
Technology leadership: Sensing AirThings
Scaled sustainability: Hydraloop
Scaled sustainability: Bosch Fresh Vacuum System
The future home
Key industry takeaways
Challenges to overcome
Become tomorrow’s next leader


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