Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation

June 2023

Every year, Euromonitor International identifies emerging and fast-moving trends that are expected to gain traction in the year ahead. These trends highlight shifts in consumer values and priorities and related changes in behaviour which disrupts businesses globally. Euromonitor’s experts assess how specific trends impact their sector and illustrate how companies are responding with case studies of product and service manifestations.

USD 1,325
Request More Information

Delivery

This report comes in PPT.

Key findings

Authentic Automation 

Digital is a dominant force, but tech cannot match human nuances. While machines make convenience and speed possible, the power of emotional connections should not be underestimated. 

Businesses need to embrace Authentic Automation to strengthen the shopping journey or risk customer attrition. 

Budgeteers

Inflation and economic uncertainty are forcing consumers to think carefully about how they spend and save, channelling behaviours learned during the pandemic. Some are budgeting to live well, trading down on everyday goods to spend occasionally on accessible luxuries. Others are budgeting out of necessity.

Brands will need to communicate their value clearly to remain relevant to consumers spending cautiously.

Control the Scroll

Internet activities are transitioning from mindless to mindful. But consumers are not unplugging completely. They want to consolidate and centralise their platform usage to optimise their time.

To Control the Scroll, businesses have an opportunity to refine digital experiences with efficient and integrated capabilities.

Eco Economic 

Cutbacks are not all bad. The cost-effective option has become about limiting and reducing. Decreased consumption is increasing sustainability by proxy.

Organisations are stepping up to help Eco Economic consumers save their money and the planet.

Game on

Gaming is now a top form of entertainment. The generational divide is becoming less apparent and challenging the typical gamer stereotype.

Businesses can tap into gaming culture to convert players into payers.

Download Table of Contents
Top 10 Global Consumer Trends 2023: Expert Opinions and Trend Manifestation
Top 10 Global Consumer Trends 2023 in brief (1/2)
Top 10 Global Consumer Trends 2023 in brief (2/2)
Industry context for Authentic Automation: Industrial
Industry context for Authentic Automation: Consumer Health
Telenet and VRiendje  ?partnership transports young hospital patients home virtually?
Wearable assistive robot from NTU Singapore can help detect and prevent falls in the elderly
Stitch Fix combines AI algorithms with human stylists
L’O ré al’s YSL Scent- sation using tech to encourage in-store engagement
Qu!ck disrupting the purchasing experience through automated stores in Argentina
Treasury Wine Estates (TWE) targets young consumers with AR experience
Industry context for Budgeteers: Consumer Packaging
Industry context for Budgeteers: Packaged Food
Algramo offers sustainable packaging solutions at wholesale prices
Martie online grocer offers steep discounts on overstocked shelf stable products
Mercari takes second-hand marketplace offline to reach a larger addressable market
Bundlee makes high-end babywear accessible for parents on a budget
Cineplex launches affordable film subscription programme with CineClub
Marks & Spencer introduces a cost-of-living support package for employees
Industry context for Control the Scroll: Mobility
Industry context for Control the Scroll: Pet Care
AirAsia Super App: a comprehensive travel and lifestyle platform
BVG Jelbi integrating mobility into a one-stop shop for Berliners
Oneflix : streamlining streaming
Skin Rocks app: simplifying skin care
Opal h elping consumers better manage their screen time
Petlove, a one-stop shop for all things pet
Industry context for Eco Economic: Retail
Industry context for Eco Economic: Fresh and Staple Foods
Iceland teams up with Utilita to help consumers identify economical cooking methods
Sainsbury’s launches SainsFreeze initiative to help UK consumers reduce waste
Carrefour launches Bio: an affordable organic range – in Brazil
UK retailer Co-op reduces prices of Gro plant-based private label products
We Do Solar provides solar panel systems for apartment balconies
Nike’s B.I.L.L. repair robot to extend lifespan of its shoes
Industry context for Game on: Sports and Entertainment
Industry context for Game on: Luxury and Fashion
Maybelline uses playable advertisement to build brand awareness among gamers
MOD4: mobile game that connects virtual world with real fashion products
Sino Group using mini-gaming to enhance customer loyalty in Hong Kong
Walmart launches an immersive Roblox experience in the Walmart Land metaverse
Woori Bank offers exclusive in-game rewards targeting the esports community
DHL launches recruitment page targeting esports community
Industry context for Here and Now: Consumer Finance and Lending
Industry context for Here and Now: Travel
“Apple Pay Later” for Apple's large pool of users, using its digital wallets
Fintech brand Klarna popularises BNPL across financial institutions (Sweden/global)
Majid Al Futtaim’s SHARE rewards build a valued inclusive community feel in the now
Sephora continues to revamp its rewards programme for member exclusivity
Starbucks and Delta Air Lines launch loyalty partnership
Innovation in BNPL through United Arab Emirates fintech brand Tabby
Industry context for Revived Routines: Consumer Foodservice
Industry context for Revived Routines : Apparel and Footwear
Mango's curated edits of workwear help consumers get back into the office
Lynq rewards programme app providing industry-wide benefits in Canadian hospitality
McDonald's Sweden launches a couple offer to encourage in-person dating
Tiffany stepping into foodservice with Blue Box
Lurento : luxury car rental to elevate your trip
Walmart and Space NK: Industry lines are blurring as luxury retailers step into foodservice
Industry context for She Rises: Consumers/Diversity and Inclusion
Industry context for She Rises : Health, Beauty and Wellness
Phenology™ holistic and personalised approach to menopause from Hologram Sciences
Primark launches first ever menopause range
Victoria’s Secret introduces Undefinable: a new global campaign
Yuhan-Kimberly empowering women leaders in South Korea
SoloFemaleTravellersClub: Growing an inclusive community for women
Industry context for The Thrivers: Cannabis
Industry context for The Thrivers: Home and Garden
Cann : cannabis-infused social tonics and on-the-go packets offer a healthier high
Heineken's The Closer: signing off from work with the flick of a bottle cap
The Plant Store: Ready-made urban jungle for overwhelmed city dwellers in Chile
Amazon caters to “thrivers” via micro-fulfilment and on-demand production
Anake personalised skin care service targets “skintellectuals” and overwhelmed shoppers
Tulu: Communal equipment rental in the lobby of one’s building
Industry context for Young and Disrupted: Digital Shoppers
Industry context for Young and Disrupted: Alcoholic Drinks
In comes the virtual influencer from Florasis
Into the metaverse with Roblox
Mouth-watering viral TikTok video recipes will be delivered to your door
Dove's Real Virtual Beauty campaign straddles reality and virtual
Mastercard's Priceless Planet pitched squarely at younger demographic's conscience
Puma’s cry to raise awareness of depression is heard by Turkish young generation
Key takeaways from the experts (1/2)
Key takeaways from the experts (2/2)
Share:

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2024 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587
;