Toys and Games

In 2023, video games in China exhibited a strong rebound, with a double-digit growth rate in current value terms. This resurgence can be attributed to several key factors. First, the normalisation of new game licenses in 2023 injected new vitality…

Before the pandemic, Asia Pacific was fastest growing traditional toys market with significant room for growth due to the low spending per household on traditional toys compared to the rest of the world. While the pandemic has proved a setback due to…

2023 was a tough year for sales of traditional toys and games in the Philippines with elevated inflation and a sharp rise in the cost of living forcing many households to exercise greater caution in their discretionary spending. Despite these…

Traditional toys and games in Thailand saw a slight increase in retail current value sales in 2023, although this equated to a marginal drop overall at constant 2023 prices. This reflected the tendency of new generations of younger consumers to seek…

Traditional toys and games in Taiwan registered modest retail current value growth in 2023, the market’s first full year without COVID-19 restrictions as the national border reopened near the end of 2022. Many consumers resumed travel and out-of-home…

After seeing a fairly steep decline in 2022, traditional toys and games in South Korea saw a further small fall in sales in current value terms in 2023. Only half the categories within traditional toys and games showed growth in 2023, with just four…

Traditional toys and games in Singapore saw slow current value growth in 2023, maintaining the trend seen for a number of years, with low increases across all categories. In terms of the distribution of such products, traditional toys and games…

Overall, traditional toys and games saw current value growth in Malaysia in 2023. IP was a key driver of demand in action figures, dolls and accessories, and construction in 2023, with several movies, including The Super Mario Bros Movie, Guardian of…

Traditional toys and games in Japan maintained dynamic current value growth in 2023. There were several trends that shaped this category; amongst them, purchases by adults continued to be a major growth driver and had a wide-ranging impact. These…

The market for traditional toys and games in Indonesia registered a weak performance in current value terms in 2023, when compared to the previous year. Sales were impacted by inflationary pressures, mainly due to higher food and energy costs. While…